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Company Description

Contact Info

6225 Powers Avenue

Jacksonville, FL 32217

United States

Phone: 904-737-0811


Body Central Corp. engages in the retail of young women’s apparel and accessories in the South, Mid-Atlantic, and Midwest regions of the United States. The company operates specialty apparel stores under the Body Central and Body Shop banners, as well as a direct business comprising its Body Central catalog and its e-commerce Website at The company targets women in their late teens and twenties from various cultural backgrounds who seek the latest fashions and a flattering fit. Its stores feature an assortment of tops, dresses, bottoms, jewelry, accessories, and shoes sold primarily under Body Central and Lipstick labels. It also sells a select assortment of branded merchandise, primarily denim, to complement its label merchandise. As of December 29, 2012, the company had 276 retail stores with an average size of approximately 4,300 square feet. Strategy The company's business strategy is to expand its store base; increase comparable store sales and enhance brand awareness; and grow the company’s direct business. Seasonality The company experiences fluctuations in its revenues and net income reflecting increased demand during the year-end holiday season; other holidays, such as Easter; the beginning of spring; and peak shopping periods, such as the back-to-school season. Competition The company’s competitors include Forever 21, Wet Seal, rue21, and Charlotte Russe. History Body Central Corp. was founded in 1972.


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