Last $10.27 USD
Change Today -0.39 / -3.66%
Volume 100.4K
BRDR On Other Exchanges
As of 4:30 PM 10/20/14 All times are local (Market data is delayed by at least 15 minutes).
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Company Description

Contact Info

292 Madison Avenue

5th Floor

New York, NY 10017

United States

Phone: 212-299-3500


Borderfree, Inc. provides cross-border ecommerce solutions. Strategy The company’s strategy is to grow gross merchandise volume with its existing customers; acquire more customers; continue to innovate and add new functionality to its platform; and pursue strategic acquisitions. Products and Services Borderfree Ecommerce Platform The Borderfree platform is comprised of technology, data, expertise and services that span consumer experience localization; payments, compliance and risk management; global transportation and logistics; post-delivery customer care; and global consumer insights and marketing. The company’s platform enables its customers to provide a localized shopping experience for global consumers based on the consumer’s IP geolocation. Conditional page manipulation based upon the consumer’s IP geolocation occurs within its customer’s IT environment and Website. This is an alternative to the creation and hosting by Borderfree of international versions of the customer’s Website or the customer building, hosting and maintaining separate country-specific Websites. The effects of localization on transactions processed on the company’s platform include the conversion of product prices to the appropriate currency, the suppression or filtering of merchandise subject to import or export restrictions, the substitution of the domestic checkout path with its international checkout and the introduction of visual welcoming elements, such as flag icons, welcome messaging in the consumer’s language and international frequently asked questions. Consumer Experience Localization Localizing a consumer’s experience starts with the synchronization of the company’s localization data with the retailer’s Website environment. Localization data is comprised of IP geolocation tables, country-currency pairs, currency code information, country-specific price multipliers, customizable by a retailer based on their pricing strategy, currency rounding methods and foreign exchange rates. The Ambassador automatically downloads new localization data sets and persists the data into the retailer’s Website environment, transmits the retailer’s full or incremental product catalog updates to the company, for estimating the duty of each new product, and screens for products that may be subject to import, export or shipping service restrictions. Payments, Compliance and Risk Management The company’s platform offers preferred local payment options, fraud and foreign exchange risk management, VAT and duty collection and remittance and the management of all import and export restrictions. Local Payment Options: The company obtains international shipping information, billing information, and payment details from the consumer. International credit cards and other popular international tender forms are accepted. Fraud Prevention: When the consumer places an order, the company authenticates and authorizes their international payment information, perform an automated, real time fraud assessment using a payment gateway and denied party screening and fraud management tools incorporated into its platform from CyberSource Corporation, a wholly-owned subsidiary of Visa Inc. Foreign Exchange Risk Management: The company bills the consumer in their preferred currency, using real-time exchange rates, fixed at the time of the transaction, with no risk to the consumer. VAT and Duty Collection: The company charges the consumer a guaranteed fully landed cost, covering payment of all duties, taxes and charges required to deliver the product. It contracts with licensed customs brokers to manage the related VAT and duty collection related to its transactions with international consumers. All applicable local duties and VAT are calculated by the licensed customs broker and submitted for review and approval by the destination country’s customs authority. Import and Export Restrictions Management: The company uses a combination of merchant provided data, internal import and external export compliance expertise and licensed compliance and restrictions data services to prevent a consumer from purchasing U.S. export restricted products o


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