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Company Description

Contact Info

8300 Maryland Avenue

St. Louis, MO 63105

United States

Phone: 314-854-4000

Fax:

Brown Shoe Company, Inc. operates as a footwear retailer and wholesaler. The company engages in the operation of retail shoe stores and e-commerce Websites, as well as designing, sourcing, and marketing footwear for women and men. The company’s retail operations, as of February 1, 2014, included 1,223 retail shoe stores in the United States, Canada, and Guam. Segments The company’s segments include Famous Footwear, Specialty Retail, and Wholesale Operations. Famous Footwear This segment operates as a family branded footwear retailer. The company’s target consumers are women who buy brand-name fashionable shoes at a value for themselves and their families. In addition to its retail footwear stores, the company operates Famous.com. The company’s omni-channel strategy provides its consumer various shopping experiences, access to a wider range of products, and various delivery options. Famous Footwear stores feature a selection of brand-name, athletic, casual, and dress shoes for the entire family. Brands carried include Nike, Skechers, New Balance, Converse, adidas, Vans, Sperry, Asics, DC, BOC by Born, Sof Sole, Bearpaw, Steve Madden, and others, as well as company-owned brands, including LifeStride, Dr. Scholl’s, Fergalicious, Naturalizer, Carlos, and others. The company works closely with its vendors to provide its consumers with fresh product and, in some cases, product exclusively designed for and available only in its stores. Famous Footwear sells various Brown Shoe Company owned and licensed products. Famous Footwear stores are located in strip shopping centers, as well as outlet and regional malls in all 50 states, Guam, and Canada. Famous Footwear relies on merchandise allocation systems and processes that use allocation criteria, consumer segmentation, and inventory data in an effort to ensure stores are adequately stocked with product and to differentiate the needs of each store based on location, consumer segmentation, and other factors. Famous Footwear’s distribution systems allow for merchandise to be delivered to each store weekly, or on a more frequent basis, as needed. Famous Footwear also utilizes regional third-party pooled distribution sites across the country. Famous Footwear’s in-store point-of-sale systems provide detailed sales transaction data to the company’s corporate office for daily update and analysis in the perpetual inventory and merchandise allocation systems. Famous Footwear’s marketing programs include national television, print, digital marketing and social networking, in-store advertisements, cinema, billboards, and radio, all of which are designed to further develop and reinforce the Famous Footwear concept. Specialty Retail As of February 1, 2014, this segment operated 179 stores includes retail concepts, including Shoes.com, and its other e-commerce businesses, with the exception of Famous.com, which is included in the Famous Footwear segment. Naturalizer: Naturalizer retail stores are a showcase for the company’s Naturalizer brand of women’s shoes. These stores are designed and merchandised to appeal to the Naturalizer consumer, who is style and comfort conscious and seeks quality and value in her footwear selections. The Naturalizer stores offer a selection of women’s footwear styles, including casual, dress, sandals, and boots, primarily under the Naturalizer brand. In 2013, the company operated 87 Naturalizer stores in the United States (including a store in Guam) and 87 Naturalizer stores in Canada. Of the total 174 stores, approximately 50% are located in regional malls, with a few stores having street locations, and average approximately 1,200 square feet in size. Naturalizer footwear is also distributed in China through stores operated by the company’s joint venture partner, C. banner International Holdings Limited (CBI). In 2013, CBI operated 95 stores. During 2013, through its majority-owned subsidiary, B&H Footwear Company Limited (B&H Footwear), the company also operated 28 stores in China. E-Commerce/Direct-To-Consumer The company owns and operates Shoes.com, Inc., a pure-play Internet retailing company. Shoes.com offers a selection o

 

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