Last $24.69 USD
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Volume 193.4K
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Company Description

Contact Info

8300 Maryland Avenue

St. Louis, MO 63105

United States

Phone: 314-854-4000

Fax:

Brown Shoe Company, Inc. operates as a footwear retailer and wholesaler. The company engages in the operation of retail shoe stores and e-commerce Websites, as well as designing, sourcing, and marketing footwear for women and men. The company’s retail operations, as of February 2, 2013, included 1,277 retail shoe stores in the United States, Canada, China, and Guam. Segments The company’s principal operating segments include Famous Footwear, Wholesale Operations, and Specialty Retail. FAMOUS FOOTWEAR The Famous Footwear segment, as of February 2, 2013, operated 1,055 stores primarily selling branded footwear for the entire family. Famous Footwear is a family branded footwear retailer. The company’s target consumers are women who buy brand-name fashionable shoes at a value for themselves and their families. In addition to its retail footwear stores, the company operates Famous.com. Famous Footwear stores feature a selection of brand-name, athletic, casual, and dress shoes for the entire family. Brands carried include Nike, Skechers, New Balance, Converse, adidas, DC, LifeStride, Reebok, Sperry, Asics, Puma, Dr. Scholl’s Shoes, Vans, BOC by Born, Sof Sole, Fergalicious, and Bearpaw. Famous Footwear sells the company’s owned and licensed products. Famous Footwear stores are located in strip shopping centers, as well as outlet and regional malls in all 50 states and Guam. SPECIALTY RETAIL The Specialty Retail segment, which comprised 222 stores as of February 2, 2013, includes retail concepts, such as Shoes.com and its other e-commerce businesses. Naturalizer: Naturalizer retail stores are a showcase for the company’s Naturalizer brand of women’s shoes. These stores are designed and merchandised to appeal to the Naturalizer consumer, who is style and comfort conscious and seeks quality and value in her footwear selections. The Naturalizer stores offer a selection of women’s footwear styles, including casual, dress, sandals, and boots, primarily under the Naturalizer brand. As of February 2, 2013, the company operated 100 Naturalizer stores in the United States (including a store in Guam) and 90 Naturalizer stores in Canada. Through its majority-owned subsidiary, B&H Footwear Company Limited (B&H Footwear), the company also operated 26 stores in China. In addition, its joint venture partner, Hongguo International Holdings Limited (Hongguo), operated 79 stores. Naturalizer footwear is distributed through these stores operated by B&H Footwear and Hongguo. E-Commerce/Direct-To-Consumer: The company owns and operates Shoes.com, Inc., a pure-play Internet retailing company. Shoes.com offers a selection of footwear and accessories for women, men and children, including footwear purchased from third-party suppliers and the company. In connection with its omni-channel approach to reach consumers, the company also operates Famous.com (included in its Famous Footwear segment), Naturalizer.com, Naturalizer.ca, and DrSchollsShoes.com, which offer substantially the same product selection to consumers as sold in their respective retail stores, except Famous.com which offers an expanded assortment as a result of the vendor drop ship program. Additional Websites, such as ViaSpiga.com, LifeStride.com, and Ryka.com function as retail outlets for the online consumer and serve as additional brand-building vehicles for the company. Other Store Concepts: As of February 2, 2013, the Specialty Retail segment also included six retail stores operated under the Dr. Scholl’s Shoes and Sam Edelman names. WHOLESALE OPERATIONS The Wholesale Operations segment designs, sources, and markets branded footwear for women and men at various price points. Certain of its branded footwear products are developed pursuant to licensing agreements. The company’s footwear is distributed to approximately 3,000 retailers, including national chains, department stores, independent retailers, mass merchandisers, online retailers and catalogs throughout the United States and Canada, as well as approximately 60 other countries (including sales to its retail segments). The significant wholesale customers include national chains, such as DSW, TJ

 

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