Crocs, Inc., together with its subsidiaries, is engaged in designing, developing, manufacturing, marketing and distributing casual lifestyle footwear, apparel and accessories for men, women and children. The company’s products include footwear and accessories that utilize its proprietary closed-cell resin, called Croslite. It sells products in approximately 90 countries through domestic and international retailers and distributors. Products Footwear: The company offers a variety of footwear products, which includes boots, sandals, sneakers, mules and flats, which are made of materials like leather and textile fabrics as well as Croslite. Croslite is a closed-cell resin material which is water resistant, odor free, and allows its footwear styles to be cleaned with water. The company’s products are divided into three product offerings: Core, Style and Active. Core Products: The company’s core molded products are available to all channels of distribution and span both stylish and active wearing occasions for the entire family. Style Products: The company’s Style Category includes collections designed for the family around casual and stylish wearing occasions. This category is primarily designed for its consumers shopping in footwear, department stores, specialty/independent and its own direct-to-consumer channel. Stretch Sole: Launched in 2014, Stretch Sole features Fit2U technology. Translucents: Translucents is a colorful collection of flats, sandals, flips and clogs. A'Leigh: This day-to-night collection showcases traditionally stylish and natural materials including leather, canvas, cork and wood combined with proprietary Croslite material. Canvas Collection: Its collection of casual canvas loafers includes Walu, Santa Cruz and the Cabo. Active Products: The company’s Active Category showcases collections designed with an active-casual point of view, catering to on-the-go families with busy lifestyles. These collections are primarily found in sport, footwear, specialty/independent retailers and its own direct-to-consumer channel. Busy Day: The Busy Day collection drives a casually active design through a variety of silhouettes including flats, Mary Janes, sneakers and slip-ons. Outdoor/Active Sandals and Boots: The company’s collections around Yukon Sport, Real Tree, Swiftwater Sandals, Handle It and Jaunt Rain Boots and Crocband and Gust Winter Boots offer various seasonal options for every member of the family. Crocs Golf: The Crocs Golf line provides various styles for casual golfers. Crocs Professional Footwear Division (PFD): The company provides solutions to its consumers in healthcare, food and beverage, and light industrial industries. Accessories: The company owns the Jibbitz brand, an accessory product-line with snap-on charms specifically suited for Crocs shoes. Sales and Marketing The company has three primary sales channels: wholesale, retail and Internet. Wholesale Channel: Wholesale customers include national and regional retail chains, department stores, sporting goods stores, independent footwear retailers and family footwear retailers, such as Academy, Rack Room Shoes, Famous Footwear, Kohl's, DSW, Shoe Carnival, Dick's Sporting Goods, Nordstrom, Xebio and Murasaki Sports, as well as on-line retailers such as Amazon and Zappos. Consumer Direct Channels: Consumer direct sales channels include retail and Internet channels. Retail Channel: The company operates its retail channel through three integrated platforms: full retail locations, outlet locations, and kiosk/store-in-store locations. Full Retail Locations: As of December 31, 2013, the company operated 327 full retail stores. Outlet Locations: The company additionally sells full priced products in certain of its outlet stores. As of December 31, 2013, the company operated 170 outlet stores. Kiosk/Store-in-Store Locations: As of December 31, 2013, the company operated 122 global kiosks and store-in-stores. Intellectual Property and Trademarks The company’s major trademarks include the Crocs logo and the Crocs word mark, both of which are registered or pending registration in the U.S., the European Union, Japan, Taiwan, China and Canada among other places. It also has registrations or pending trademark applications for the marks Jibbitz, Jibbitz Logo, YOU by Crocs, YOU by Crocs Logo, Ocean Minded, Tail Logo, Bite, Bite Logo, Crocband, Crocs Tone and Crocs Littles, ‘Croslite’ and the Croslite logo, as well as other marks in various countries around the world. Seasonality Due to the seasonal nature of footwear which is more heavily focused on styles suitable for warm weather, revenues generated during first and fourth quarters are typically less than revenues generated during second and third quarters, when the northern hemisphere is experiencing warmer weather. Competition The company’s wholesale business competes with Deckers Outdoor Corp.; Skechers USA Inc.; Steve Madden, Ltd.; Wolverine World Wide, Inc.; and VF Corporation. Its company-operated retail locations also compete with footwear retailers such as Genesco, Inc.; Macy's; Dillard's; Dick's Sporting Goods Inc.; The Finish Line Inc.; and Footlocker, Inc. History Crocs, Inc. was founded in 1999.
crocs inc (C7N:Frankfurt)
7477 East Dry Creek Parkway
Niwot, CO 80503
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