Businessweek

Chipotle Mexican Grill, Inc. develops and operates fast-casual, fresh Mexican food restaurants throughout the United States. As of December 31, 2012, the company operated 1,410 restaurants, including Chipotle restaurants throughout the United States, as well as 5 in Canada, 5 in London, England, and 1 in Paris, France, and also 1 ShopHouse Southeast Asian Kitchen, a restaurant in Washington, D.C. serving Asian-inspired cuisine. The company’s Chipotle Mexican Grill restaurants serve a focused menu of burritos, tacos, burrito bowls (a burrito without the tortilla) and salads, made using fresh ingredients. The company uses various herbs, spices and seasonings to prepare its meats and vegetables. It also provides various extras, such as guacamole, salsas and tortilla chips seasoned with fresh lime and kosher salt. In addition to sodas, fruit drinks and organic milk, most of its restaurants also offer a selection of beer and margaritas. The company’s food is prepared from scratch, with the majority prepared in its restaurants while some is prepared with the same fresh ingredients in commissaries. Intellectual Property and Trademarks Chipotle, Chipotle Mexican Grill, Unburritable, Food With Integrity, Fresh Is Not Enough, Anymore, The Gourmet Restaurant Where You Eat With Your Hands, Responsibly Raised, ShopHouse and various related designs and logos are U.S. registered trademarks of the company. The company filed trademark applications for various other marks in the U.S. In addition to its U.S. registrations, it registered trademarks for Chipotle and various other marks in Canada, the European Union and various other countries, and filed trademark applications for Chipotle Mexican Grill, Chipotle and various other marks in various countries as well. History Chipotle Mexican Grill, Inc. was founded in 1993.