Constellation Brands, Inc. operates as a beverage alcohol company. The company produces and markets beer for the U.S., as well as for Canada and New Zealand markets. The company is a multi-category supplier of beverage alcohol in the U.S. Segments The company operates in the following segments: Beer (formerly Crown Imports), Wine and Spirits (formerly Constellation Wines and Spirits). Beer segment The company has the exclusive right to import, market and sell the Mexican Beer Brands in all 50 states of the U.S.: Corona Extra, Corona Light, Modelo Especial, Pacifico, Negra Modelo, and Victoria. During 2014, the company introduced Modelo Especial Chelada, a blend of Modelo Especial with flavors of tomato, salt and lime. The capacity of the company’s brewery is 10 million hectoliters. Wine and Spirits segment The company produces and markets premium wine. It sells wine brands across the following categories: table wine, sparkling wine and dessert wine – and across all price points – popular, premium, super-premium and fine wine. Its portfolio of super-premium and fine wines is supported by vineyard holdings in the U.S., Canada, New Zealand and Italy. The company’s wine produced in the U.S. is primarily marketed domestically and in Canada and the U.K. Wine produced in Canada is primarily marketed domestically. Wine produced in New Zealand is primarily marketed in the U.S., Canada, Australia, the U.K. and domestically. Wine produced in Italy is primarily marketed in the U.S., Canada and domestically. In addition, the company exports its wine products to other major world markets. In spirits business, Svedka Vodka is imported from Sweden. Black Velvet Canadian Whisky is a Canadian whisky brand in the U.S. In the U.S., the company sells 14 table wine brands. The company’s U.S. Focus Brands include: Arbor Mist, Black Box, Blackstone, Clos du Bois, Estancia, Franciscan Estate, Inniskillin, Kim Crawford, Mark West, Mount Veeder, Nobilo, Ravenswood, Rex Goliath, Robert Mondavi, Ruffino, Simi, Toasted Head, Wild Horse, Black Velvet Canadian Whisky, and Svedka Vodka. Strategy Main elements of the company’s strategy include the following: leveraging its existing portfolio of leading brands; developing new products, new packaging and line extensions; strengthening relationships with wholesalers and retailers; expanding distribution of product portfolio; enhancing production capabilities; realizing operating efficiencies and synergies; and maximizing asset utilization. Sales and Marketing In North America, the company’s products are primarily distributed by wholesale distributors, with separate distribution networks utilized for its imported beer and wine and spirits portfolios, as well as state and provincial alcohol beverage control agencies. Customers The company’s customers include wholesale distributors, retailers, on-premise locations and government alcohol beverage control agencies. Seasonality In response to wholesaler and retailer demand which precedes consumer purchases, the company’s imported beer sales are highest during the first and second quarters of fiscal year, which correspond to the Spring and Summer periods in the U.S. Its wine and spirits sales are typically highest during the third quarter of the company’s fiscal year, primarily due to seasonal holiday buying. Competition The company competes with the following: Anheuser-Busch InBev, MillerCoors, and Heineken for beer products; E&J Gallo Winery, The Wine Group, Trinchero, Treasury Wine Estates, Deutsch Family Wine & Spirits, Ste. Michelle Wine Estates, and Kendall-Jackson for wine products in the U.S.; Andrew Peller, E&J Gallo Winery, Treasury Wine Estates, and Kruger for wine products in Canada; Pernod Ricard, Lion Nathan, and Treasury Wine Estates for wine products in New Zealand; and Diageo, Beam, Pernod Ricard, Bacardi, and Brown-Forman for spirits. History Constellation Brands, Inc. was founded in 1945.
constellation brands inc-a
207 High Point Drive
Victor, NY 14564
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