Businessweek

ltiple customers. The company’s electronic displays are linked through centralized computer systems to change advertising copy as needed. Posters: Digital posters are available in addition to the traditional 30-sheet or 8-sheet displays. Similar to digital bulletins, digital posters display static messages that resemble standard printed posters when viewed, and are linked through centralized computer systems to change messages throughout the course of a day. The traditional 30-sheet posters are approximately 11 feet high by 23 feet wide, and the traditional 8-sheet posters are approximately 5 feet high by 11 feet wide. Street Furniture Displays The company’s street furniture displays include advertising surfaces on bus shelters, information kiosks, freestanding units, and other public structures, are available in both traditional and digital formats, and are primarily located in primary metropolitan areas and along major commuting routes. It owns the street furniture structures and is responsible for their construction and maintenance. Transit Displays The company’s transit displays are advertising surfaces on various types of vehicles or within transit systems, including on the interior and exterior sides of buses, trains, trams, and within the common areas of rail stations and airports, and are available in both traditional and digital formats. Other Displays The balance of the company’s display inventory consists of spectaculars, wallscapes, and mall displays. Spectaculars are customized display structures that incorporate video, multidimensional lettering and figures, mechanical devices and moving parts and other embellishments to create special effects. The majority of the company’s spectaculars are located in Times Square in New York City, the Gardiner Expressway in Toronto, and the Fashion Show Mall and Miracle Mile Shops in Las Vegas. A wallscape is a display that drapes over or is suspended from the sides of buildings or other structures. The company also owns displays located within the common areas of malls on which its clients run advertising campaigns for periods ranging from four weeks to one year. Strategy: This segment’s strategy focuses on utilizing its diversified product mix and long-standing presence in majority of its existing markets, which provides the company with the ability to launch new products and test new initiatives in a reliable and cost-effective manner. This segment’s strategy also includes promoting outdoor media spending; and continuing to deploy digital displays. INTERNATIONAL OUTDOOR This segment includes the company’s operations in Asia, Australia, Europe, and Latin America, as well as France and the United Kingdom. As of December 31, 2012, the company owned or operated approximately 650,000 displays across 28 countries. This segment’s assets consist of street furniture and transit displays, billboards, mall displays, Smartbike programs, wallscapes, and other spectaculars, which the company owns or operates under lease agreements. This segment’s business is focused on metropolitan areas with dense populations. The company had approximately 3,400 digital displays in 13 countries across Europe, Asia, and Latin America as of December 31, 2012. Street Furniture Displays The company’s International street furniture displays, available in traditional and digital formats, are similar to their Americas street furniture counterparts, and include bus shelters, freestanding units, various types of kiosks, benches, and other public structures. Internationally, contracts with municipal and transit authorities for the right to place the company’s street furniture in the public domain and sell advertising on such street furniture provide for terms ranging from 10 to 15 years. Billboards The billboards vary in both format and size across the company’s networks, with the majority of its International billboards being similar in size to its posters used in its Americas Outdoor segment. The company’s International billboards are sold to clients as network packages with contract terms ranging from one to two weeks. Long-term client contracts are also available a