Businessweek

Cross Country Healthcare, Inc. provides nurse, allied and physician (locum tenens) staffing services and workforce solutions to the healthcare market. The company also provides education and training programs specifically for the healthcare marketplace. Segments The company operates in three segments: Nurse and Allied Staffing, Physician Staffing, and Other Human Capital Management Services. Nurse and Allied Staffing The company is a provider of nurse and allied staffing services in the U.S. It also staffs allied health professionals on long-term contract assignments and staff registered nurses (RNs), licensed practical nurses and certified nurse assistants on short-term per diem assignments through its network of local offices. The company’s allied and other healthcare professionals represent a range of specialties that include operating room technicians, rehabilitation therapists, radiology technicians, respiratory therapists, radiation therapy technicians, nurse practitioners, and physician assistants. The company markets its nurse and allied staffing services primarily to acute care hospitals and health systems, and provides its clients with staffing solutions through its Cross Country Staffing (CCS) and Allied Health Group brands. Its clients provide health and medical services across a range of clinical settings in the for-profit and not-for-profit sectors throughout the U.S., including acute care hospitals, physician practice groups, skilled nursing facilities, nursing homes and sports medicine clinics, and non-clinical settings, such as home care and schools. The company’s nurse and allied staffing businesses are certified by The Joint Commission under its Health Care Staffing Services Certification Program. CCS is its main brand. Its activities are designed to help a diverse customer base of hospitals and health system clients meet their ongoing staffing needs for temporary nurses and allied health professionals. During 2012, the company worked with approximately 1000 hospitals and health system clients. Additionally, as a part of its business strategy, CCS provides comprehensive Managed Service Provider (MSP) solutions to large hospitals and health systems throughout the U.S. to manage their temporary clinical staffing. The company’s MSP engagements incorporate one or more of its contract nurse, contract allied and/or per diem staffing solutions. Another component of its business is contract staffing for hospitals and health systems undergoing electronic medical record (EMR) technology implementations. In these situations, the company supplies contract temporary healthcare professionals to provide patient care while hospital staff RNs are away in classroom settings undergoing training and to provide support to the staff RNs in utilizing the EMR technology upon their return to bedside care. The company operates differentiated brands – Cross Country TravCorps, MedStaff Healthcare Solutions, NovaPro, Cross Country Per Diem, CRU-48, Allied Health Group, MRA Search and Assignment America – to recruit nurses and allied healthcare professionals on a domestic and international basis. Physician Staffing MDA Holdings, Inc. (MDA) provides physician staffing services in the U.S. During 2012, MDA handled approximately 5,000 assignments for 833 clients utilizing its database of approximately 400,000 providers who represent a range of medical specialties. MDA has procured an occurrence-based professional liability policy that provides coverage in all 50 states from a national insurance company. MDA also provides services to various U.S. government institutions, including the Department of Veterans Affairs, the Indian Health Services, the Army, Air Force and other agencies. Other Human Capital Management Services The company provides education and training programs to the healthcare industry and also provides retained search services for physicians and healthcare executives. Education and Training Services: The company’s Cross Country Education (CCE) subsidiary, headquartered in Brentwood, Tennessee, coordinates with various independent contractors in order to offer one-day seminars, conferences and e-learning to healthcare professionals on topics pertaining to healthcare. CCE is an approved provider of continuing education with approximately 35 professional healthcare associations, and also works with national and state boards and associations. CCE offers one-day seminars and e-learning, as well as national and regional conferences on topics relevant to healthcare professionals. CCE has trained approximately 1,200,000 licensed professionals in the fields of physical and occupational therapy, behavioral health, nursing, long-term care, coding and billing, regulatory compliance, dentistry, health information, and healthcare administration. In 2012, CCE held approximately 5,330 seminars and conferences that were attended by approximately 140,000 registrants in 175 cities in the U.S. and Canada. Retained Search: The company’s Cejka Search subsidiary is headquartered in Creve Coeur, Missouri, a business district centered within the St. Louis metropolitan area. Cejka Search has been a physician, executive, advanced practice and allied health search firm, recruiting healthcare talent for organizations nationwide through a team of experienced professionals. Competition Nurse and Allied Staffing: The company’s competitors include AMN Healthcare Services, Inc., CHG Healthcare Services, and Medical Staffing Network Holdings, Inc. Physician Staffing: The company’s competitors include AMN Healthcare Services, Inc., CHG Healthcare Services, On Assignment, Inc., Jackson Healthcare, and Team Health. History Cross Country Healthcare, Inc. was founded in 1996.