Chiquita Brands International, Inc., together with its subsidiaries, markets and distributes bananas and pineapples, packaged salads, and other fresh produce. Segments BANANA SEGMENT This segment sources, distributes, and markets bananas that are sold principally under the ‘Chiquita’ brand name. Its Middle Eastern and Mediterranean markets include Iran and occasionally Syria, where the company sells bananas under license from the U.S. government. The majority of the remaining sales in the Banana segment are in North America. The company receives royalties from the use of the Chiquita brand under a trademark licensing agreement with a third-party for banana sales in Japan and Korea. Markets and Customers: The company’s principal markets are North America and Europe. Its Europe market consists of the 28 member states of the European Union (EU), Switzerland, Norway and Iceland. The company also ships bananas regularly to various non-EU countries accessed through the Mediterranean. It also serves Russia. The company has regional sales organizations to service major retail customers and wholesalers. In both Europe and North America, it sells green (unripened) bananas and yellow (ripened) bananas. The company also provides retail marketing support services for its customers. In North America, it sells bananas and related services under one-year contracts to national and regional grocery retailers. In Europe and the Mediterranean, the company’s customers include large grocery retailers, ripeners, and wholesalers. Competition: The company’s primary competitors include multi-national banana importers and exporters, such as Dole Food Company, Inc.; Fresh Del Monte Produce, Inc.; and Fyffes plc. SALADS AND HEALTHY SNACKS SEGMENT This segment includes packaged, ready-to-eat salads in the retail market, commonly referred to as value-added salads, sold under the Fresh Express and private labels, fresh vegetable and fruit ingredients used in foodservice, healthy snacks, processed fruit ingredient products and whole-head lettuce products. The company distributes approximately 250 different retail value-added salad products nationwide to food retailers and approximately 30 value-added healthy snacking products. The company also distributes approximately 60 fresh produce foodservice offerings, primarily to third-party distributors for resale mainly to quick-service restaurants located throughout the U.S. Markets, Customers, and Distribution The company’s retail value-added salad products are sold under the Fresh Express brand and other labels to various retailers and to a base of customers throughout the United States. The company also sells fresh-cut produce, such as lettuce, tomatoes, spinach, cabbage and onions, to foodservice distributors who resell these products to foodservice operators, primarily quick service restaurants. Competition The company’s competitors include Dole Food Company, Earthbound Farms, Ready Pac and Taylor Farms. OTHER PRODUCE SEGMENT This segment distributes and markets whole, fresh produce other than bananas in Europe and North America and license the use of the Chiquita brand to a third-party for pineapples sold in Japan and Korea. Markets, Customers and Distribution The company’s Other Produce operations in North America and Europe primarily market Chiquita-branded produce items. A significant number of the company’s retail customers are large organizations with multiple stores. Competition The company’s primary competitors are other wholesalers and distributors of fresh produce, which may be local, national or international, including Fresh Del Monte Produce, Inc. and Dole Food Company, Inc. Dispositions In 2013, the company sold all of its shares in the Danone Chiquita Fruits SAS to its joint venture partner. Intellectual Property The Chiquita trademark is owned by the company’s main operating subsidiary, Chiquita Brands L.L.C. (CBL), and is registered in approximately 100 countries. The company also owns various other trademarks, registered throughout the world, used on its second-quality bananas and on various other fresh and prepared food products. The Fresh Express trademark is registered in the U.S., Canada and various countries in Europe and the Far East. Fresh Express also owns registrations for various other trademarks used in its value-added salads business. The company has licensed the use of the Chiquita brand name to a third party for the sale of whole, fresh bananas and pineapples in Japan and Korea. The company also licenses its trademarks to other companies for use in prepared processed food products, such as fruit smoothies, baby and toddler food, fruit juices and banana bread mix. Significant Events In May 2014, Chiquita Brands International Inc. announced that it will relocate its shipping operations from the Port of Gulfport in Mississippi to the Port of New Orleans. History Chiquita Brands International, Inc. was originally founded as a New Jersey corporation in 1899 under the name United Fruit Company.
chiquita brands intl (CQB:New York)
550 South Caldwell Street
Charlotte, NC 28202
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