Crystal Rock Holdings, Inc. is engaged in the production, marketing, and distribution of bottled water. Products The company sells its Crystal Rock and Vermont Pure water brands in three and five gallon bottles to homes and offices throughout New England, New York, and New Jersey. It rents and sells water coolers to customers to dispense bottled water. The company rents and sells water coolers to customers to dispense bottled water. Its coolers are available in various consumer preferences such as cold, or hot and cold, dispensing units. In addition, the company sells and rents units to commercial accounts that filter water from the existing source on site. It also rents and sells coffee brewing equipment and distributes various coffee, tea and other hot beverage products and related supplies, as well as other consumable products used around the office. The company offers vending services in some locations. It owns the Cool Beans brand of coffee which the company distributes throughout its market area. In addition to Cool Beans, the company sells other brands of coffee, most notably, Baronet and Green Mountain Coffee Roasters. Office Products Line The company owns the assets of a small office products company in Hartford, Connecticut. In 2011, the company introduced office products sold under the Crystal Rock Office brand throughout Connecticut. Marketing and Sales The company’s products are marketed and distributed under four house brands - Crystal Rock Waters, Vermont Pure Natural Spring Water, Cool Beans Coffee and Crystal Rock Office. Its coffee line includes approximately 70 varieties in different types of packaging. Additionally, the company also re-sells other coffee and tea selections. The new office products line would feature approximately 40,000 products for supplying small and medium-sized business. The company markets its home and office delivery service throughout most of New England, New York and parts of New Jersey. Distribution The company sells and delivers products directly to its customers using its own employees and route delivery trucks. The company makes deliveries to customers on a regularly scheduled basis. The company bottles its water at its facilities in Watertown, Connecticut, White River Junction, Vermont, and Halfmoon, New York and has water bottled for the company in Buffalo and Clayton, New York. Suppliers The company’s principal coffee suppliers are Green Mountain Coffee Roasters and Baronet Coffee. Its principal bottle supplier is Parker Plastics. Seasonality The company’s business is seasonal. The period from June to September, when it has its highest water sales, represents the peak period for sales and revenues due to increased consumption of cold beverages during the summer months in its core northeastern United States market. Conversely, coffee has a peak sales period from November to March. Trademarks The company owns the trade names of the principal water brands that it sells, Vermont Pure Natural Spring Water and Crystal Rock. The company also owns the Cool Beans coffee brand, and Crystal Rock Office products brand. The company’s trademarks as well as label designs are, in general, registered with the United States Patent and Trademark Office. Regulation The company’s bottled water must meet the Federal Food and Drug Administration (FDA) requirements of safety for human consumption, of processing and distribution under sanitary conditions and of production in accordance with the FDA ‘good manufacturing practices’. The company is subject to the food labeling regulations required by the Nutritional Labeling and Education Act of 1990. The company is subject to periodic, unannounced inspections by the FDA. Upon inspection, it must be in compliance with all aspects of the quality standards and good manufacturing practices for bottled water, the Fair Packaging and Labeling Act, and all other applicable regulations that are incorporated in the FDA quality standards. The company’s plants and distribution locations are registered with the FDA under the ‘Public Health Security and Bioterrorism Preparedness and Response Act of 2002’. Competition The company’s principal competitor includes Nestlé Waters North America. History Crystal Rock Holdings, Inc. was founded in 1989. The company was incorporated in Delaware in 1990.
crystal rock holdings inc
1050 Buckingham Street
Watertown, CT 06795
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