Businessweek

the company’s clients include rail, truck, marine, and other transportation and distribution companies. It also serves various primary energy utilities, as well as oil and gas producers. Some of its Manufacturing and Logistics solutions for industrial and automotive clients include warranty management, dealer system integration, supply chain management, sales and operations planning, and mobility. For transportation and logistics clients, its service areas include warehouse and yard management, transportation asset management, transportation network design, global trade management, and analytics. Retail, Travel, and Hospitality: The company serves a spectrum of retailers and distributors, including supermarkets, specialty premium retailers, department stores, and mass-merchandise discounters. Services in high demand in the retail sector include consulting, eCommerce, enterprise application services, systems integration, testing, BPO/KPO, and EIM. The company also serves the travel and hospitality industry, including airlines, hotels, and restaurants, as well as online and retail travel, global distribution systems and intermediaries, and real estate companies, providing solutions, such as CRM, EIM, and BPO/KPO. Consumer Goods: The company works with various consumer goods manufacturers. It provides solutions, such as application development and systems integration, consulting, CRM, EIM, testing, BPO, IT infrastructure services, and SMAC services. Other This segment includes the Communications, Information, Media and Entertainment, and High Technology operating segments. Communications: The company’s communications industry practice serves some of the major communications service (cable, wireless, and wireline) providers, equipment vendors, and software vendors. It helps its clients address the changes in the communications industry, such as transition to new network technologies; designing, developing, testing, and introducing new products and channels; improving customer service and increasing customer satisfaction; transforming business support systems (BSSs) and operations support systems (OSSs); transitioning to agile development methodologies; and enabling applications for cloud deployment. Customer solutions, mobility, IT infrastructure services, testing, ERP implementation, EIM, and cloud services have been in particular demand. Information, Media, and Entertainment: The company works with some of the major media and entertainment companies, including information service providers, publishers, broadcasters, and movie, music, and video game companies. The company provides services in critical areas, such as the digital content supply chain and media asset management. Some of its other services include business solutions (such as advertising management, online media, and e-Business); digital distribution and workflow automation; intellectual property management and anti-piracy initiatives; and operational systems (advertising sales, studio management, billing and payments, content management, and delivery). High Technology: The company serves some of the major independent software vendors (ISVs), technology equipment manufacturers, and online service providers. It assists the ISVs with their transitions to new business models (such as software-as-a-service models) and facilitates their license management and sales processes. Other in-demand services include CRM, product technical support, supply chain management, and the application of SMAC technologies to the customer experience, as well as application development, systems integration, and application maintenance. Solutions and Services The company provides a range of consulting, IT, and outsourcing services, which are as follows: Consulting and Technology Services IT Strategy and Business Consulting: The company’s global consulting team, Cognizant Business Consulting, helps clients re-imagine and transform their businesses to gain competitive advantage. It also provides assistance with strategy consulting, business and operations consulting, IT strategy and change management, and program management consulting. Application Dev