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Company Description

Contact Info

12700 Ventura Boulevard

Suite 200

Studio City, CA 91604

United States

Phone: 818-755-2400

Fax:

Crown Media Holdings, Inc., through its wholly-owned subsidiary, Crown Media United States, LLC, owns, operates, and distributes pay television networks dedicated to entertainment programming for adults and families in the United States. The company’s networks are branded with the Hallmark name. Operations Hallmark Channel Hallmark Channel is a 24-hour cable television destination for family-friendly programming and produces original movies. Hallmark Channel features popular television series, such as Golden Girls and Frasier, as well as original series and movies with compelling stories and internationally recognized stars. It also features ‘lifestyle’ programming featuring home and family. Reaching approximately 86 million subscribers, Hallmark Channel was a distributed independent network in the United States as of December 31, 2013. Hallmark Movie Channel Hallmark Movie Channel is a 24-hour cable television destination dedicated to offering viewers a collection of movies and long form programming appropriate for the entire family, including a mix of Hallmark Channel original movies, classic theatrical films, and Hallmark Hall of Fame presentations. Hallmark Movie Channel was a cable network reaching approximately 53 million subscribers as of December 31, 2013. The company distributes Hallmark Channel through approximately 5,309 cable, satellite, and other pay television distribution systems; and Hallmark Movie Channel through approximately 3,674 such systems. Its pay television distributors include Cablevision; Charter; Comcast; Cox; DIRECTV; Dish Network; NCTC; Time Warner; and Verizon Communication (FiOS). In January 2014, the company formed Crown Media Productions, LLC, a Delaware limited liability company and wholly-owned subsidiary of Crown Media United States, LLC. Programming The company’s networks offer a range of entertainment programming for adults and families, including lifestyle programming and talk shows, popular television series, movies, miniseries, theatricals, romances, literary classics, and contemporary stories. Sources for programming on its networks include programming (both movies and series) licensed from Buena Vista Television; CBS Television Distribution; Hallmark Hall of Fame; MGM; Paramount Pictures; Sonar Entertainment, Inc.; Sony Pictures Television; Twentieth Television; Warner Bros.; and others. The company licensed from Hallmark Cards animated programming appropriate for children, such as hoops & yoyo and Jingle the Husky Pup. Sales and Marketing The company’s primary target demographic is women aged 25 to 54 and its secondary target is adults aged 25 to 54. Its programming is targeted to adults, and is appropriate for viewing by the entire family, which is important to viewers, advertisers and distributors. Business Strategy The company’s business strategy includes high-quality, family friendly programming; Hallmark Channel lifestyle programming; original movies and series; Hallmark Channel and Hallmark Movie Channel differentiation; distribution; advertising; and content provider. Competition The company’s networks compete with other general entertainment programming from broadcast networks, including TNT, TCM, USA Network, HGTV, TV Land, Lifetime, Lifetime Movie Network, OWN, and ABC Family. History Crown Media Holdings, Inc. was founded in 1999. The company was incorporated in the state of Delaware in 1999.

 

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TEV/Sales 2.0x
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