The Clorox Company manufactures and markets consumer and professional products worldwide. Segments The company operates through strategic business units that are aggregated into four segments: Cleaning, Household, Lifestyle, and International. Cleaning This segment consists of laundry, home care, and professional products marketed and sold in the United States. Products within this segment include laundry additives, including bleach products under the Clorox brand and Clorox 2 stain fighter and color booster; home care products, primarily under the Clorox, Formula 409, Liquid-Plumr, Pine-Sol, S.O.S, and Tilex brands; naturally derived products under the Green Works brand; and professional cleaning and disinfecting products under the Clorox, Dispatch, Aplicare, HealthLink, and Clorox Healthcare brands. Household This segment consists of charcoal, cat litter and plastic bags, wraps, and container products marketed and sold in the United States. Products within this segment include plastic bags, wraps, and containers under the Glad brand; cat litter products under the Fresh Step, Scoop Away, and Ever Clean brands; and charcoal products under the Kingsford and Match Light brands. Lifestyle This segment consists of food products, water-filtration systems and filters, and natural personal care products marketed and sold in the United States. Products within this segment include dressings and sauces, primarily under the Hidden Valley, KC Masterpiece, and Soy Vay brands; water-filtration systems and filters under the Brita brand; and natural personal care products under the Burt’s Bees and güd brands. International This segment consists of products sold outside the United States. Products within this segment include laundry, home care, water-filtration, charcoal and cat litter products, dressings and sauces, plastic bags, wraps and containers, and natural personal care products, primarily under the Clorox, Javex, Glad, PinoLuz, Ayudin, Limpido, Clorinda, Poett, Mistolin, Lestoil, Bon Bril, Nevex, Brita, Green Works, Pine-Sol, Agua Jane, Chux, Kingsford, Fresh Step, Scoop Away, Ever Clean, KC Masterpiece, Hidden Valley, and Burt’s Bees brands. Customers The company's major customer is Walmart Stores, Inc. and its affiliates. Principal Markets and Distribution In the United States, majority of the company’s products are nationally advertised and sold to mass merchandisers; warehouse clubs; and dollar, military and other types of retail stores primarily through a direct sales force, and to grocery stores and grocery wholesalers primarily through a combination of direct sales teams and a network of brokers. Within the United States, the company sells institutional, janitorial, and food-service versions of majority of its products through distributors, and sells healthcare products through a direct sales force and medical supply providers. Outside the United States, it sells products to the retail trade through subsidiaries, licensees, distributors, and joint-venture arrangements with local partners. Additionally, the company sells majority of its products through online retailers and sells its Burt’s Bees and güd natural personal care products directly to consumers online. Strategy The company’s strategy is focused on creating stockholder value by investing in new and existing sales channels and countries with profitable growth potential and attractive categories, particularly those categories aligned with global consumer megatrends in the areas of health and wellness, sustainability and affordability, and appealing to a multicultural marketplace. Seasonality Majority of the sales of the company’s charcoal products occur in the first six months of each calendar year. A moderate seasonality trend also occurs in the net sales of the company’s Burt’s Bees natural personal care products, with slightly more than half of the annual net sales occurring during the months of October through March. Research and Development The company incurred expenses of $130 million in the year ended June 30, 2013 on direct research activities relating to the development of new products and/or the maintenance and improvement of existing products. History The Clorox Company was founded in Oakland, Calif in 1913 and incorporated in Delaware.
(CXX:Stuttgart Stock Exchange)
Oakland, CA 94612
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