The Clorox Company is engaged in the manufacture and marketing of consumer and professional products worldwide. The company sells its products primarily through mass retail outlets, e-commerce channels, distributors, and medical supply providers. The company manufactures products in approximately 12 countries and markets them in 100 countries. Segments The company operates through four segments: Cleaning, Household, Lifestyle and International. The Cleaning segment consists of laundry, home care and professional products marketed and sold in the United States. Products within this segment include laundry additives, including bleach products under the Clorox brand and Clorox 2 stain fighter and color booster; home care products, primarily under the Clorox, Formula 409, Liquid-Plumr, Pine-Sol, S.O.S and Tilex brands; naturally derived products under the Green Works brand; and professional cleaning and disinfecting products under the Clorox, Dispatch, Aplicare, HealthLink and Clorox Healthcare brands. The Household segment consists of charcoal, cat litter and plastic bags, wraps and container products marketed and sold in the United States. Products within this segment include plastic bags, wraps and containers under the Glad brand; cat litter products under the Fresh Step, Scoop Away and Ever Clean brands; and charcoal products under the Kingsford and Match Light brands. The Lifestyle segment consists of food products, water-filtration systems, and filters and natural personal care products marketed and sold in the United States. Products within this segment include dressings and sauces, primarily under the Hidden Valley, KC Masterpiece and Soy Vay brands; water-filtration systems and filters under the Brita brand; and natural personal care products under the Burt’s Bees brand. The International segment consists of products sold outside the United States. Products within this segment include laundry, home care, water-filtration, charcoal and cat litter products, dressings and sauces, plastic bags, wraps and containers and natural personal care products, primarily under the Clorox, Javex, Glad, PinoLuz, Ayudin, Limpido, Clorinda, Poett, Mistolin, Lestoil, Bon Bril, Nevex, Brita, Green Works, Pine-Sol, Agua Jane, Chux, Kingsford, Fresh Step, Scoop Away, Ever Clean, KC Masterpiece, Hidden Valley and Burt’s Bees brands. Markets In the United States, most of the company’s products are nationally advertised and sold to mass merchandisers, warehouse clubs, and dollar, military and other types of retail stores primarily through a direct sales force; and to grocery stores and grocery wholesalers primarily through a combination of direct sales teams and a network of brokers. The company sells institutional, janitorial, and food-service versions of its products through distributors, and sells healthcare products through a direct sales force and medical supply providers. Outside the United States, the company sells products to the retail trade through subsidiaries, licensees, distributors and joint-venture arrangements with local partners. Additionally, the company sells many of its products through online retailers and sells its Burt’s Bees natural personal care products directly to consumers online. Seasonality Most sales of the company’s charcoal products occur in the first six months of each calendar year. A moderate seasonality trend also occurs in the net sales of the company’s Burt’s Bees natural personal care products, with slightly more than half of the annual net sales occurring during the months of October through March. Research and Development The company incurred an expenditure of $125 million in the year 2014 on direct research activities relating to the development of new products and/or the maintenance and improvement of existing products. Customers Net sales to the company’s customer, Walmart Stores, Inc. and its affiliates, was 26% of consolidated net sales for the fiscal year ended 2014. History The Clorox Company was founded in 1913 and is incorporated in Delaware.
(CXX:Stuttgart Stock Exchange)
Oakland, CA 94612
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