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Company Description

Contact Info

Mercedesstrasse 137

Stuttgart, 70327

Germany

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Daimler AG engages in the development, manufacture, distribution, and sale of a range of automotive products, mainly passenger cars, trucks, vans, and buses. The company also provides financial and other services relating to its automotive businesses. The company offers its automotive products and related financial services primarily in western Europe and in the NAFTA region, which consists of the United States, Canada, and Mexico. Segments The company operates in five segments: Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses, and Daimler Financial Services. Mercedes-Benz Cars segment Mercedes-Benz Cars segment designs, produces, and sells Mercedes-Benz passenger cars, Maybach luxury sedans, and micro compact passenger cars. Products Mercedes-Benz: The company offers most Mercedes-Benz passenger cars with a choice of diesel and gasoline engines. In 2009, the company began to offer the S-Class and the ML-Class also with a gasoline hybrid engine. Under the AMG brand, the company offers versions of Mercedes-Benz vehicles with V8 or V12 engines in all classes, except in the A-, B-, R-, GL- and GLK-Classes. The Mercedes-Benz passenger car product range consists of the following classes: S-Class: The S-Class is a line of full-size luxury sedans, which are available in short and long wheelbase versions. In June 2009, the company introduced a new generation of the S-Class sedans, including a hybrid version, the new S 400 BlueHYBRID. The S-Class sedans are complemented by the CL and the SL. In 2009, the company also produced the SLR, a Mercedes-Benz sports car, in cooperation with McLaren Cars Ltd. E-Class: The E-Class is a line of luxury sedans, coupes, convertibles, and station wagons. The company launched all new versions of the E-Class sedan and the E-Class station wagon in March 2009 and November 2009, respectively. The company also offers the CLS, a four-door coupe based on the E-Class. C-Class: The C-Class is a line of compact luxury sedans and station wagons. The CLC Sports Coupe and the SLK, a two-seat roadster, complement the C-Class product family. A-/B-Classes: The A-Class is a front wheel drive compact and the B-Class is a front wheel drive 4-door Compact Sports Tourer (CST). ML-/R-/G-/GL-/GLK-Classes: The ML-Class is a line of sport utility vehicles with permanent all-wheel drive. The R-Class is a line of SUV Tourers, which is available in a short and a long wheelbase version. The GL-Class is a line of seven seat luxury sport utility vehicles. The GLK-Class is a line of compact sport utility vehicles. The G-Class is a line of cross country vehicles with permanent four-wheel drive that come in a short and a long wheelbase version and as a convertible. Maybach: Under the Maybach brand, the company offers a line of luxury sedans. Maybach sedans are available in a short and a long wheelbase version, including the Maybach 57S and 62S as sportier variations. smart: The smart brand represents a micro compact car concept. The company offers two models, the smart fortwo coupe and the smart fortwo cabrio. In 2009, the company introduced the SMART brand in Denmark, in major metropolitan areas in China and in Sao Paulo, Brazil. Markets: In 2009, the main markets of its Mercedes-Benz Cars segment were Germany, western Europe, the United States, and Asia. Competition: In western Europe, its Mercedes-Benz passenger cars compete primarily with products of BMW (BMW, Rolls-Royce), Volkswagen (Audi, Porsche, Bentley, VW) and, depending on the market segment, Fiat (Lancia, Alfa Romeo, Ferrari, Maserati), Ford (Volvo), General Motors (Opel, Vauxhall), PSA (Peugeot/Citroen), Renault, Tata Motors (Jaguar, Land Rover), and Toyota (Toyota, Lexus). In the United States, principal competitors of its Mercedes-Benz passenger cars include BMW (BMW and Rolls-Royce), Ford (Lincoln and Volvo), Honda (Acura), Nissan (Infiniti), Tata Motors (Jaguar and Land Rover), Toyota (Lexus), Volkswagen (Audi, Porsche, Bentley, and VW), and Nissan, other Toyota brands and certain models produced by General Motors (Cadillac) and Fiat (Jeep). In Asia, the company’s main competitors are BMW

 

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