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Company Description

Contact Info

Jing An Center

21st Floor

No. 8 North Third Ring Road East

Chaoyang District

Beijing, 100028


Phone: 86 10 5799 2666


E-Commerce China Dangdang Inc. operates as a business-to-consumer (B2C) e-commerce company in China. The company had 15.7 million active customers in 2012. Its average daily unique visitors were approximately 3,100,000 in 2012. Through its extensive fulfillment and delivery network, the company offers cash-on-delivery payment service in approximately 1,100 cities and towns in China. As of 2012, the company also has equipped its cash-on-delivery network with mobile payment terminals, enabling customers in approximately 300 cities to pay with cards on the spot. The company also offers its customers other payment options including online payment, wire transfer and postal remittance. Website On its Website, the company sells books and other media products and general merchandise that the company sources from publishers, manufacturers and distributors in China. Browsing: The company’s Web site provides users with useful information on the products for sale, such as a description of the product and, in many cases, images of the product. Its Web site also offers the following features: Best Sellers, Special Sale, Also Buy, Also View Browsing History and Online Reading. The Best Sellers feature allows users to view the most purchased items in the past. The Special Sale feature allows users to view promotional items with deep per-item or volume discounts or free gifts on offer all on one Webpage. The Also Buy and Also View features allow users who are interested in one particular product to obtain personalized recommendations based on the viewing or purchasing records of other customers who have also viewed or bought the same product. The Browsing History feature allows users to revisit the items they have browsed. The Online Reading feature at Dangdang bookstore allows users to view the first several chapters of new arrival books. Searching and Sorting: The company’s customers are able to search for approximately 900,000 book titles and other media products and approximately 1,050,000 general merchandise items on its Website. For books, the company provides a selection of search tools based on title, author, publisher, ISBN, price range and discount, publication date and on-shelf date. For other media products and general merchandise, the company provides search tools based on different criteria such as product category, price, brand, size and color. Users can also sort products by popularity, price, arrival date and rating of third-party merchants. Product Reviews and Online Community: The company encourage its customers to write and post their reviews and comments on products on the relevant product page after each purchase. These provide valuable and independent information to other customers who are interested in these products. Users of its online community can read and post reviews on books, general merchandise, music, TV shows and movies and initiate or participate in discussions in different forums. Personalized Services: The company offers a personalized e-commerce experience by enabling its users to build online shopper profiles reflecting their tastes and interests and by delivering targeted product recommendations based on users’ browsing and purchase histories and their wish lists. Checking Out: To purchase products at, its customers simply click to add an item to their virtual shopping cart. Customers can add or remove items in their shopping cart before making a final purchase decision. First-time purchasers need to set up a Dangdang account and fill out contact information, shipping and payment details. Existing customers can access their preferred checkout options by logging into their accounts. The company’s information system automatically confirms each order by e-mail within seconds after the order is placed and updates customers by e-mail or mobile phone text message, or SMS, shortly after orders are shipped. Product Offerings Books and Other Media Products As of December 31, 2012, the company offered approximately 900,000 book titles, including approximately 870,000 Chinese language titles, which are available both online and offline. In December 2011, the company launched an e-book platform to further enhance its customers’ shopping experience. The company offers approximately 90,000 book titles through the e-book platform. General Merchandise The company’s product offerings at its Web site include major categories of general merchandise, including beauty and personal care products; home and lifestyle products; baby, children and maternity products; electronics; apparel and accessories; and footwear, handbags and luggage. The company has approximately 110,000 stock keeping units, or SKUs, of general merchandise products the company sells directly to customers and approximately 940,000 SKUs of products offered by third-party merchants. In March 2012, the company formed a strategic alliance with Gome Online and launched a store in its marketplace focusing on electronics and computers products. In this joint undertaking, Gome Online provides electronics, computers, and communication products selection, fulfillment, promotional arrangements and after-sales services to customers. The company collects and analyzes data on its existing and potential customers’ purchase patterns and preferences to identify their needs and demands. The analysis of this data guides its selection of new product categories. Intellectual Property As of February 28, 2013, the company registered 79 domain names, including, and, and 47 trademarks and service marks and had 37 trademark applications, 2 patents and 2 patent applications pending in China. Significant Events In March 2014, E-Commerce China Dangdang Inc. announced that it has entered into a strategic partnership with, whereby each company launches a flagship channel on the other's platform. History E-Commerce China Dangdang Inc. was founded in 2000. The company was formerly known as Cayman holding company and changed its name to E-Commerce China Dangdang Inc. in 2010.


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