Last $12.79 USD
Change Today +0.16 / 1.27%
Volume 828.2K
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Company Description

Contact Info

Jing An Center

21st Floor

No. 8 North Third Ring Road East

Chaoyang District

Beijing, 100028


Phone: 86 10 5799 2666


E-Commerce China Dangdang Inc. operates as a business-to-consumer (B2C) e-commerce company in China. The company offers other media products and selected general merchandise categories on its Internet platform, including fashion and apparel beauty and personal care products, home and lifestyle products, and baby, children and maternity products. The company also offers the marketplace program, which allows third-party merchants to sell their general merchandise products alongside its products. The company had 20.9 million active customers in 2013. During 2013, it acquired approximately 10.7 million new customers. Through its extensive fulfillment and delivery network, the company offers cash-on-delivery payment service in approximately 1,800 cities and towns in China, a payment option for Chinese consumers. It also offers its customers other payment options including online payment, wire transfer, and postal remittance. Internet Platform The company’s Internet platform consists of its Website and its Dangdang mobile shopping application. Website On its Website, the company sells books and other media products and general merchandise that it sources from publishers, manufacturers and distributors in China. The company offers the marketplace program, under which third-party merchants can sell general merchandise products alongside its products and customers can purchase these products through the same checkout process. In May 2013, the company broadened its sales formats by launching a flash sales channel. Its flash sales channel focuses mainly on apparel products. The company’s Website features a user-friendly and intuitive interface designed for consumers in China that allows them to conveniently search for, find and purchase the products they are looking for. In addition, the company has a mobile version of its Website. Browsing: The company’s Website provides users with useful information on the products for sale, such as a description of the product and, in many cases, images of the product. The company’s Website also offers various features, including Best Sellers, Special Sale, Also Buy, Also View Browsing History and Online Reading. The Best Sellers feature allows users to view the most purchased items in the past. The Special Sale feature allows users to view promotional items with deep per-item or volume discounts or free gifts on offer all on one Webpage. The Also Buy and Also View features allow users who are interested in one particular product to obtain personalized recommendations based on the viewing or purchasing records of other customers who have also viewed or bought the same product. The Browsing History feature allows users to revisit the items they have browsed. The Online Reading feature at Dangdang bookstore allows users to view the first several chapters of new arrival books. Searching and Sorting: The company’s customers are able to search for approximately 2,000,000 stock keeping units, or SKUs, on its Website. For books, the company provides a selection of search tools based on title, author, publisher, ISBN, price range and discount, publication date and on-shelf date. For other media products and general merchandise, the company provides search tools based on different criteria, such as product category, price, brand, size and color. Users can also sort products by popularity, price, arrival date and rating of third-party merchants. Product Reviews and Online Community: The company encourages its customers to write and post their reviews and comments on products on the relevant product page after each purchase. These provide independent information to other customers who are interested in these products. Users of its online community can read and post reviews on books, general merchandise, music, TV shows and movies and initiate or participate in discussions in different forums. Personalized Services: The company offers a personalized e-commerce experience by enabling its users to build online shopper profiles reflecting their tastes and interests and by delivering target

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