The Dun & Bradstreet Corporation provides commercial data, analytics, and insight on businesses or content worldwide. The company operates as a source of commercial data, analytics and insight on businesses, or ‘content.’ Its commercial database, as of December 31, 2013, contained approximately 230 million business records. The company provides solution sets that meet a diverse set of customer needs. Customers use D&B Risk Management Solutions to mitigate credit and supplier risk, increase cash flow and drive increased profitability, and D&B Sales & Marketing Solutions to provide data management capabilities that provide marketing solutions to increase revenue from new and existing customers. Segments The company operates its business through the following three segments: North America (which consists of operations in the United States (U.S.) and Canada); Asia Pacific (which primarily consists of its operations in Australia, Greater China, India and the Asia Pacific Worldwide Network); and Europe and other International Markets (which primarily consists of its operations in the United Kingdom (U.K.), the Netherlands, Belgium, Latin America and its European Worldwide Network). The company also conducts business through its wholly-owned subsidiaries, majority-owned joint ventures, independent correspondents, strategic relationships through its D&B Worldwide Network and minority equity investments. The company’s D&B WorldWide Network is an alliance of network partners covering approximately 190 countries. Content and Solutions Risk Management Solutions: The company’s principal Risk Management Solutions are as follows: DNBi, an interactive, online application that offers customers a subscription based real time access to its most complete and up-to-date global information, comprehensive monitoring and portfolio analysis; various business information reports that are consumed in a transactional manner across multiple platforms such as DNB.com; and products that are part of its Data-as-a-Service (or DaaS) strategy, which integrate its data directly into the applications and platforms that its customers use every day. This includes D&B Direct, a Software Application Programming Interface (API) that enables data integration inside Enterprise applications such as ERP, and enables master data management. Sales & Marketing Solutions: The company’s principal Sales & Marketing Solutions are as follows: The customer data integration solutions, which are solutions that cleanse, identify, link and enrich customer information. The company’s D&B Optimizer solution, transforms its customers' prospects and data into up-to-date, and actionable commercial insight, facilitating a single customer view across multiple systems and touchpoints, such as marketing and billing databases, and better enabling a customer to make sales and marketing decisions; Hoover's, which is primarily a prospecting tool, provides information on public and private companies, and on industries and executives, sales, marketing and research professionals worldwide to help customers convert prospects to clients by providing a workflow solution; Various other marketing solutions including its education business, its electronic licensing products, and its Integration Manager product which is an onsite match tool that utilizes D&B match technology to enable customers to perform onsite matching on D&B data, customer data and third party data; Market Insight tool, which provides marketing analytics that help customers segment and understand existing customers, in order to create campaigns to cross-sell new business; and Customer Relationship Management (CRM) was offered, with D&B360, which helps CRM customers manage their data, increase sales and improve customer engagement. In addition, the company has a strategic alliance with Salesforce.com with respect to Salesforce’s Data.com product. This product combines its business data with Salesforce’s contact data directly into their RM application. Strategy The company’s strategy has five key components, which are as follows: investing in content to make it indispensable to its customers; modernizing content delivery by transitioning from older, traditional platforms to more agile and customer-friendly approaches leveraging mobile, social and cloud technologies; globalizing the business, moving from a regional ‘market’ structure to an integrated global organization; modernizing the brand; and creating an outside-in, forward leaning culture with a team that is externally focused, and plugged into its customers’ needs and the markets in which the company operates. Customers The company’s principal customers include manufacturers, wholesalers and retailers in fields, such as banking, technology, telecommunications, government and insurance, as well as sales, marketing and business development professionals. Competition The company competes with a range of companies, including consumer credit companies such as Equifax, Inc. and Experian Information Solutions, Inc. (Experian). The company’s direct competitor in Sales & Marketing Solutions include infoGROUP. In Europe, its direct competition is primarily local, such as Experian in the U.K. and Graydon in Belgium and the Netherlands. In the Asia Pacific, the company competes with Sinotrust in China, which is majority-owned by Experian, with Veda in Australia and with Experian in India. History The Dun & Bradstreet Corporation was founded in 1841.
dun & bradstreet corp (DB5:Frankfurt)
103 JFK Parkway
Short Hills, NJ 07078
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