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Company Description

Contact Info

One Cabela Drive

Sidney, NE 69160

United States

Phone: 308-254-5505


Cabela’s Incorporated, a specialty retailer, offers hunting, fishing, camping, and related outdoor merchandise. Retail Business As of December 28, 2013, the company operated 50 retail stores, 46 stores in 26 states and 4 stores in Canada. During 2013, it opened 10 retail stores, 9 stores in the United States and one in Canada, and relocated a store in Canada. Retail Store Formats: The company’s retail store concept is designed to appeal to customers from a geographic and demographic range. Its retail stores range in size from 40,000 to 246,000 square feet. Store Locations and Ownership: The company owns 42 of its 50 retail stores, with 7 stores subject to ground leases. Direct Business The Direct segment sells products through its e-commerce Websites ( and and direct mail catalogs. Direct Business Marketing: The company markets its products through its Website and print catalog distributions. In addition to the ability to order the same products available in its catalogs, the company’s Website gives customers the ability to review product information, purchase gift certificates, research general information on the outdoor lifestyle and outdoor activities, provide product reviews and read product reviews by other customers to assist in making buying decisions, purchase highly specialized merchandise, and choose from other services it provides. Catalog Distributions: The company markets its products through its print catalog distributions to its customers and potential customers. In 2013, the company mailed approximately 130 million catalogs to all 50 states and to approximately 165 countries and territories. Its master catalogs offer a range of products while its specialty and micro-season catalogs offer products focused on one outdoor activity, such as fly fishing, archery, or waterfowl, or one product category, such as women’s clothing. Financial Services Business Through its wholly-owned bank subsidiary, World’s Foremost Bank (WFB, Financial Services segment, or Cabela's CLUB), the company issues and manages the Cabela’s CLUB Visa credit card, a rewards based credit card program. The company’s bank subsidiary is a Federal Deposit Insurance Corporation (FDIC) insured, special purpose, Nebraska state-chartered bank. During 2013, it had an average of 1,688,843 active credit card accounts. Products and Merchandising The company offers its customers a selection of national and regional brand products, including its own Cabela’s brand. Its product assortment includes merchandise and equipment for hunting, fishing, marine use, and camping, along with casual and outdoor apparel and footwear, optics, vehicle accessories, and gifts and home furnishings with an outdoor theme. Hunting Equipment: The hunting equipment merchandise category includes various firearms, ammunition, optics, archery products, and related accessories and supplies. The company provides equipment, accessories, and consumable supplies for almost every type of hunting and sport shooting. Its hunting equipment products are supported by in-house services, such as gun bore sighting, scope mounting, and bow tuning to serve the complete needs of its customers. General Outdoors: The general outdoors merchandise category includes a range of equipment and accessories supporting all outdoor activities, including all types of fishing and tackle products, boats and marine equipment, camping gear and equipment, food preparation and outdoor cooking products, all-terrain vehicles and accessories for automobiles and all-terrain vehicles, and gifts and home furnishings. This category also includes wildlife and land management products and services, including compact tractors and tractor attachments. Clothing and Footwear: The clothing and footwear merchandise category includes fieldwear apparel and footwear, sportswear apparel and footwear, including technical gear for the active outdoor enthusiast, apparel and footwear for the casual customer, and workwear products. Cabela’s Branded Products: In addition to national brands, the company offers its exclusive Cabela’s branded merchandise. The company has a

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