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Company Description

Contact Info

Sainte Apolline

Cedex

Plaisir, 78378

France

Phone: 33 1 30 79 79 79

Fax:

JCDecaux SA engages in the business of outdoor advertising in Europe. The company’s outdoor advertising consists of three principal types of activities that include advertising on billboards (Billboard), advertising on and in public transportation vehicles and stations (Transport), and advertising on street furniture (Street Furniture). Street Furniture The company designs products, such as bus shelters, free-standing information panels, automatic public toilets, larger format advertising panels, multi-service columns (such as the Morris columns in France), kiosks for flowers or newspapers, public trash bins, benches, citylight panels, public information panels, streetlights, street signage, bicycle racks and shelters, recycling bins for glass, batteries or paper, electronic message boards and interactive computer terminals; develops a coordinated range of street furniture; determines, according to the advertising potential, the amount of advertising space needed to finance a city's street furniture equipment needs; selects advertising locations and positions its products to maximize the impact of advertising; offers a mix of advertising and public service products. The company designs multi-functional street furniture (bus shelters and multi-service columns that integrate a public phone, an automatic public toilet or a point-of-sale transportation ticket vending machine) that blends in with the city landscape, and reduces street clutter. Street furniture contracts require it to supply products, which contain advertising space, such as bus shelters, free-standing information panels, and columns; and may also require it to supply and install non-advertising products, such as benches, public trash bins, electronic message boards or street signage. Billboard The company’s billboard offering includes a range of products, with general coverage packages offering advertisers a true ‘mass media’ audience covering a geographic area, and more specific packages that offer contact with an audience having certain demographic or socio-economic characteristics. The neon sign advertising business is located principally in France, but it is also developing this business in other countries, such as Spain, Portugal, Poland, Hungary, and Belgium. The company’s billboards appear prominently near the principal commuter routes of cities and their suburbs and permit advertisers to reach audience. Its billboard networks are situated in various locations in terms of visibility in major cities, such as Paris, London, Brussels, Vienna, Madrid, and Lisbon; and offer advertisers territorial coverage in each country. The company’s billboard activities also include illuminated advertising, consisting essentially of the creation and installation of large-format neon signs. It also offers wall wrap advertising. It operates in 17 countries, with 148 neon signs, the company covers the major European capitals and in Asia, as well as Central Europe. As of December 31, 2004, the company had 196,500 advertising faces in 25 European countries (in approximately 3,000 European cities) and 4 Asia-Pacific countries (Thailand, Singapore, Hong Kong, and Australia). As of the same date, it had approximately 51,300 large format billboard faces in France. As of December 31, 2004, the company had installed approximately 3,800 Vitrines in France, approximately 250 in the United Kingdom and approximately 700 spread over 9 other European markets, mainly in Belgium, Sweden, the Netherlands, Spain, and Portugal. In the United Kingdom, the company has developed a billboard technology called Chameleon, which makes it possible to put up two different displays, night and day, on a single back-lit structure Sales: The company markets its billboard network under the Avenir trademark in France and Spain, under the JCDecaux trademark in the United Kingdom, Ireland, the Netherlands and various other European countries, under the Gewista trademark in Austria, under the Europlakat trademark in Central Europe, under the Belgoposter trademark in Belgium, and under the IGPDecaux trademark in Italy. JCDecaux One Stop Shop, a subsidiary that specializes i

 

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DEC

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Valuation DEC Industry Range
Price/Earnings 66.0x
Price/Sales 1.9x
Price/Book 2.1x
Price/Cash Flow 16.1x
TEV/Sales 1.4x
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