Last $65.91 USD
Change Today +0.53 / 0.81%
Volume 2.5M
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As of 8:04 PM 11/26/14 All times are local (Market data is delayed by at least 15 minutes).
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Company Description

Contact Info

100 Mission Ridge

Goodlettsville, TN 37072

United States

Phone: 615-855-4000


Dollar General Corporation operates as a discount retailer in the United States. The company operated 11,215 stores located in 40 states, primarily in the southern, southwestern, midwestern, and eastern United States as of February 28, 2014. Merchandise The company sells national brands from primary manufacturers, such as Procter & Gamble, Coca-Cola, Nestle, General Mills, Unilever, Kimberly Clark, Kellogg's, Nabisco, and PepsiCo, Inc. Its stores offer approximately 10,000 total stock keeping units per store. The company separates its merchandise into four categories, such as consumables, seasonal, home products, and apparel. Consumables is the company’s primary category and includes paper and cleaning products (such as paper towels, bath tissue, paper dinnerware, trash and storage bags, laundry, and other home cleaning supplies); packaged food (such as cereals, canned soups and vegetables, condiments, spices, sugar, and flour); perishables (such as milk, eggs, bread, frozen meals, beer, and wine); snacks (including candy, cookies, crackers, salty snacks, and carbonated beverages); health and beauty (including over-the-counter medicines and personal care products, such as soap, body wash, shampoo, dental hygiene, and foot care products); pet (including pet supplies and pet food); and tobacco products. Seasonal products include decorations, toys, batteries, small electronics, greeting cards, stationery, prepaid phones and accessories, gardening supplies, hardware, automotive, and home office supplies. Home products include kitchen supplies, cookware, small appliances, light bulbs, storage containers, frames, candles, craft supplies and kitchen, and bed and bath soft goods. Apparel includes casual everyday apparel for infants, toddlers, girls, boys, women, and men, as well as socks, underwear, disposable diapers, shoes, and accessories. Seasonality The company’s highest sales volume occurs in the fourth quarter (year ending January 2014), which includes the Christmas selling season, and the lowest occurs in the first quarter. The company purchases substantial amounts of inventory in the third quarter and incurs higher shipping costs and higher payroll costs in anticipation of the increased sales activity during the fourth quarter. In addition, it carries merchandise during its fourth quarter that the company does not carry during the rest of the year, such as gift sets, holiday decorations, certain baking items, and an assortment of toys and candy. Trademarks The company owns marks that are registered with the United States Patent and Trademark Office and are protected under applicable intellectual property laws, including the trademarks, such as Dollar General, Dollar General Market, Clover Valley, DG, Smart & Simple, trueliving, Sweet Smiles, Open Trails, Bobbie Brooks, Comfort Bay, Holiday Style, and Ever Pet, along with variations and formatives of these trademarks, as well as certain other trademarks. The company also holds licenses to use various trademarks owned by third parties, including a license to the Fisher Price brand for certain items of children's clothing through December 31, 2014, and a license to the Rexall brand through March 5, 2020. Competition The company’s direct competitors include Family Dollar, Dollar Tree, Fred's, and 99 Cents Only, as well as Walmart, Target, Kroger, Aldi, Walgreens, CVS, Rite Aid, and others. History The company was founded in 1939 by J.L. Turner as J.L. Turner and Son, Wholesale. It was incorporated as a Kentucky corporation under the name J.L. Turner & Son, Inc. in 1955. The company changed its name to Dollar General Corporation in 1968 and reincorporated in 1998 as a Tennessee corporation.


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Valuation DG Industry Range
Price/Earnings 20.0x
Price/Sales 1.1x
Price/Book 3.9x
Price/Cash Flow 19.4x
TEV/Sales 0.9x

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