ers are coordinated and supported through four regional offices covering North America, EMEA, the Asia Pacific, and Latin America. The company sells directly in countries, including Argentina, Australia, Austria, Brazil, Canada, China, Colombia, Denmark, Finland, France, Germany, Japan (where it also sells through a local selling agent), Mexico, New Zealand, Norway, Portugal, Spain, Sweden, Taiwan, the United Kingdom, the United States, and Venezuela. The company sells through local third-party selling agents in countries and regions that include Belgium, Dubai, Greece, Hong Kong, India, Indonesia, Israel, Italy, Japan, Korea, Malaysia, the Netherlands, Pakistan, the Philippines, Poland, Romania, Russia, Singapore, South Africa, Thailand, and Turkey. Acquisitions In July 2012, the company acquired the assets and operations of privately-held North Country Media Group, Inc., which engages in the customization and distribution of direct response advertising. In April 2012, the company acquired Peer39, Inc., a provider of Webpage level data. Strategy The company’s brand strategy is to position its services as the standard transaction method for the television, cable, and network broadcast industries. Intellectual Property and Proprietary Rights Television: The company has one U.S. and nine international patents issued with expiration dates ranging from April 2020 to August 2024, and three other patent applications pending. It also has 43 trademark registrations, 2 trademark applications, and approximately 31 copyright registrations. Online: The company has 42 issued U.S. patents with expiration dates ranging from October 2016 to March 2026, and 21 pending U.S. patent applications. It also has 11 registered international patents and 4 pending international patent applications. The company also has 40 trademark registrations and 3 trademark applications. Competition Television: In the company’s long-form syndication business, it competes with Pitch Blue, a service offered by a joint venture among Deluxe Entertainment Group, Warner Brothers Technical Division, and CBS. Online: The company’s primary competitors in the campaign management and ad serving category include DoubleClick (which is acquired by Google); Atlas (which Facebook has agreed to acquire from Microsoft); and MediaPlex, a division of ValueClick. Its major competitors in the rich media category include PointRoll (which is owned by Gannett) and FlashTalking. History Digital Generation, Inc. was founded in 1991 as a Delaware corporation.
digital generation inc (DG2D:Stuttgart)
750 West John Carpenter Freeway
Irving, TX 75039
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