of consumers and adjust campaigns to show the audience the performing ad variation in real-time. Analytics and Monitoring MediaMind enables monitoring and reporting of campaign execution, delivery, and performance in multi-channel campaigns to achieve campaign optimization and insights. Data is made available in various analytical tools and data delivery methods, including near real-time dashboards, reporting interfaces, and granular data feeds. Formats and Channels MediaMind enables the company’s customers to use a range of digital media channels and formats to improve reach and optimize engagement with consumers. The formats, channels, and advertising functionalities supported by MediaMind comprise: Rich Media Advertising: Rich media advertising includes various graphics, animation and interactivity, and in some cases, audio and video within the advertisement. Video Advertising: Video advertising includes in-stream video formats displayed within or alongside video content on a publisher Website, as well as in-banner video formats displayed within rich media banners. Standard Display Advertising: The company offers a solution for managing standard display banner campaigns. Search Engine Advertising: The company’s search engine advertising product analyzes the performance of search engine marketing campaigns, integrated with display campaigns by the same advertisers. Mobile Advertising: The company’s mobile advertising product provides its customers with the ability to manage mobile ad campaigns with various benefits of third-party ad serving and the MediaMind integrated platform. Demand Side Platform: The company offers Smart Trading, a service for buying display media across multiple ad exchanges in a real-time bidding process. Dynamic Creative Optimization: MediaMind Smart Versioning is a tool for improving ad relevancy by changing ad messaging in real-time. The company’s Smart Versioning solution automates the personalization of ads, the localization to different languages, and updating advertisement messaging. Customized Services: The company offers its customers a range of optional customized professional services based on their specific needs. These services include trafficking, creative production and quality assurance, research and analysis, custom reporting, and data integration. Customer Support: The company’s customer support program assists its customers in the use of its services and identifies, analyzes, and solves problems or issues with its products and solutions. It offers specialized support for its different customer types—media, creative, and publisher. Markets and Customers The company delivers spot television and radio advertising to broadcast stations, cable systems, and networks. Its campaign management solutions and services are used by media agencies, creative agencies, and publishers who collaborate with advertisers to deliver ad campaign results. Online media campaigns are managed by an advertising agency for an advertiser. In 2012, the company served approximately 7,400 media agencies and creative agencies worldwide, including Mediacom, Mindshare, Universal McCann, ZenithOptimedia, OMD, Zed Media, MEC, and Media Contacts; approximately 16,800 global Web publishers who are MediaMind-enabled, including Yahoo!, MSN, Google, AOL, and ESPN; and approximately 15,000 brand advertisers in every major product vertical, including Nike, Sony, Toyota, Volkswagen, H&M, McDonalds, Vodafone, and MasterCard. The company markets its services directly in the United States and through its subsidiaries in various countries, including Canada, Israel, the United Kingdom, France, Germany, Australia, Ireland, Spain, Japan, China, Mexico, and Brazil. Sales Television: The company has regional sales offices in New York, Los Angeles, and Chicago. Its sales force includes regional sales, inside sales, and telemarketing personnel. Online: The company sells its offerings primarily through a direct sales force or through third-party selling agents that employ a direct sales force. Its sales and services organization is globally organized and its offices and partn