ough the Internet through its SpotCentral audio application that allows the radio stations to download the radio spots on demand. The company, through its NOCs, monitors the spots stored in each of its servers and ensures that space is always available for new transmissions. It could transmit video or audio at the request of a station or in response to a customer who wishes to alter an existing order, allowing it to adapt to customer needs and to distribute to various locations in approximately one hour, which would be impossible for traditional physical dub and ship houses. The company offers various levels of digital video and audio distribution services to advertisers distributing content to broadcasters. These include Priority, a service, which guarantees arrival of the first spot on an order within one hour; Express, which guarantees arrival within four hours; Standard, which guarantees arrival by noon the next day; and Economy, which guarantees arrival by noon on the second day. It also offers a set of premium services enabling advertisers to distribute video or audio spots provided after normal business hours. In addition to the company’s standard services, it has developed products to service customers with particular time-sensitive delivery needs, including the delivery of political advertising during election campaigns, providing a response mechanism for candidates and issue groups. The company also provides advertising services to advertising agencies and advertisers participating in the direct response industry (infomercials). Long-form Programming Distribution The company also delivers digital video broadcast services through its Digital Media Gateway (DMG). The DMG consists of hardware and a suite of software applications that enable content creators and distributors to ingest, digitize, transport, store, and prepare digital video media assets for broadcast. The DMG incorporates an IP multicast network of satellites and could deliver various forms of video content, including news, video news releases, syndicated programming, infomercials, and electronic press kits. Another feature of the DMG is a terrestrial based return-path network, which tracks and notifies the Atlanta NOC of transmission failures, system health problems, and content usage data. The DMG also uses the terrestrial network to send notification that the complete digital video transmission has been received in the DMG server at the broadcast television station. The DMG platform consists of both hardware and software applications. These applications are responsible for three primary tasks, such as managing the flow of digital video content from its source to the digital uplinks; managing the transmission of digital video content using its IP multicast store-and-forward software algorithms from the digital uplink system to DMG caching servers at the stations; and managing the workflows for video assets from the DMG caching servers through various station systems. For syndicated television shows and movies, the company created DMG Syndication. The application suite enables syndicators to deliver, track, manage, and verify both standard definition and high definition programming to broadcast stations. By automating processes, providing tracking information and reducing missed feeds, DMG Syndication facilitates content delivery between syndicators and stations. Automated content delivery to broadcast stations through the company’s network minimizes the need to schedule or monitor satellite feeds and eliminates the need for tape. DMG Syndication also integrates with existing downstream gear and helps with automation tasks at the station. DMG Syndication delivers frame timing sheets and desktop control for program directors and traffic managers, reducing show preparation labor, because station personnel no longer have to manually time syndicated show segments. Online Creative Research The company owns and maintains an online database of content and credits of U.S. television commercials for the advertising and TV commercial production industry. Its SourceEcreative database includes information relating to commercials, indiv