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Company Description

Contact Info

4101 Whiteside Street

Los Angeles, CA 90063

United States

Phone: 323-266-8765


Drinks Americas Holdings, Ltd. engages in the development, production, marketing, and distribution of alcoholic and non-alcoholic beverages for sale primarily in the continental the United States. The company utilizes associations with iconic brand names. The company developed the formula for a product that it distributes, or has the licensed right to distribute and market product in the United States. It owns certain of its products jointly with brand owners, celebrities, or their affiliates. In 2011, the company acquired the rights to distribute and market existing brands and products through a licensing agreement with Worldwide Beverage Imports, LLC, a Nevada limited liability company (WBI). WBI provides development services, research resources, brand production planning, and various other resources. Strategy The company’s long-term business strategy is to expand the sales and distribution of its alcoholic and non-alcoholic beverage portfolio and to continue to add branded beverage products with existing revenue and profits from the beverage categories, such as tequila or imported and specialty beer. Alcoholic Beverage Products The company owns, distributes, licenses, or collects royalties from various Spirits Brands, including Old Whiskey River Bourbon, Damiana Liqueur, Rheingold Beer and as a result of its transaction with WBI, KAH Tequila, Agave 99, Mexicali Beer, Chili Devil Beer, Crazy Pig Ale, Red Pig, Rio Bravo Beer, and various private label brands. The company owns 25% interest in Old Whiskey River Distilling Company, LLC that owns or licenses the related trademarks and trade names associated with the Old Whiskey River products. It holds the exclusive worldwide distribution rights, through December 31, 2017, subject to an indefinite number of five-year renewals, for Old Whiskey River Bourbon which is marketed in association with Willie Nelson, a renowned country western entertainer. The company developed a marketing plan that focuses on Florida, North Carolina and South Carolina and Texas. It is promoting Old Whiskey River Red Bandanas and providing autographed guitars for promotion. Distributors in the nation, which include Southern Wine and Spirits; Johnson Brothers; RNDC; Glazer’s Wholesale; Empire Charmer; and Young’s Markets. Production Contract Packing Arrangements The company uses independent contract packers known as co-packers to prepare, bottle and package its Rheingold and Old Whiskey River products. The company reviews its contract packing needs in light of regulatory compliance and logistical requirements and may add or change co-packers based on those needs. Marketing, Sales and Distribution Marketing The company’s marketing plan is based upon its strategy of utilizing exciting consumer trademarks. Sales The company’s route to market is by selling its products directly to distributors. These distributors maintain extensive sales and overhead resources to sell, primarily in the beverage sections of liquor stores, grocery stores, drug stores, convenience stores, delicatessens, sandwich shops, supermarkets and on-premise bar and restaurant outlets nationally. Distribution The company sells the majority of its products through its distribution network, and has relationships with approximately 100 independent distributors throughout North America. Its distributors buy its products from it for resale. The company sells its brands and products through its national network of spirits, wine and beer distributors. The company also sells on consignment to up to 18 control states, whereby it provides inventory to state regulated stores and is paid upon the sale of product. The company sells its KAH brand through the entire Glazers Network. Additionally it sells KAH through Southern Wine and Spirits in New England, Maryland, DC, Illinois and North and South Carolina. The company sells KAH through RNDC in Florida. The company sells KAH through Young’s Market in the Pacific Northwest and through Johnson Brothers in Mid West States. Government Regulation The production and marketing of the company’s licensed and proprietary alcoholic and nonalcoholic beverages are subject to the rules and regulations of various Federal, provincial, state and local health agencies, including in particular the U.S. Food and Drug Administration (FDA) and the U.S. Alcohol and Tobacco Tax and Trade Bureau (TTB). The FDA and TTB also regulate labeling of its products. Trademarks The company owns various trademarks, including, in the United States, Drinks Americas, Cohete, Swiss T, Screaming Monkey, and Casa BoMargo. It has trademark protection in the United States for various other trademarks for slogans and product designs, including The Rooster Has Landed and Party Harder. The company also owns, indirectly as a member of Old Whiskey River Distilling Company LLC, an interest in the Old Whiskey River trademark. Competition The company’s alcohol competitors are Diageo, Pernod Ricard, Brown-Forman, Castle Brands, Allied Biomes, and Bacardi & Company, Ltd. History Drinks Americas Holdings, Ltd. was founded in 1986.


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