Businessweek

Dick's Sporting Goods, Inc. operates as an authentic, full-line sports and fitness omni-channel retailer. The company offers an assortment of brand name sporting goods equipment, apparel, and footwear in a specialty store environment. The company also owns and operates Golf Galaxy, LLC, a golf specialty retailer (Golf Galaxy). As of February 2, 2013, the company operated 518 Dick's Sporting Goods stores in 44 states and 81 Golf Galaxy stores in 30 states. Additionally, the company operates eCommerce operations for both the company and Golf Galaxy. The company carries various brands, including adidas, Callaway Golf, Columbia, Nike, Remington, TaylorMade-adidas Golf, The North Face, Under Armour, and Wilson. It also offers various private brands, such as adidas baseball, DBX, Epic, Field & Stream, Fitness Gear, Köppen, Maxfli, Nickent, Nishiki, Quest, Reebok (performance apparel), Slazenger (golf and racquets), Top-Flite, Umbro (performance equipment, footwear, and apparel), and Walter Hagen. Merchandising The company offers a range of sporting goods and active apparel at each price point to appeal to the beginner, intermediate, and enthusiast sports consumer. Selling Channels The company sells its products through its retail stores and eCommerce operations. Although it sells through both of these channels, the company’s primary sales channel remains its retail stores. Suppliers The company’s major supplier is Nike. Business Strategy The primary elements of the company’s business strategy include authentic sporting goods retailer; store base expansion and improvements; brand partnerships; omni-channel development; private brands; retail concept development; and strategic marketing. Proprietary Rights Various versions of each of Acuity, DBX, Dick's, Dick's Sporting Goods, Field & Stream, Fitness Gear, Golf Galaxy, Köppen, Maxfli, Nishiki, Quest, ScoreCard, ScoreCard Rewards, Top-Flite, and Walter Hagen are registered as a service mark or trademark with the United States Patent and Trademark Office and DicksSportingGoods.com, Dicks.com and GolfGalaxy.com are registered as the company’s domain names. The company has licensing agreements for names that it does not own, which provide for rights to use names, such as adidas (baseball only), Slazenger (golf and racquets), Louisville Slugger (hosiery only), Reebok (performance apparel), Thrive, and Umbro (performance equipment, footwear, and apparel) for specified product categories, and in some cases, specified channels. Governmental Regulations In connection with the sale of firearms in the company’s stores, it must comply with various federal and state laws and regulations related to the sale of firearms, including the federal Brady Handgun Violence Prevention Act. History The company was founded in 1948. It was incorporated in 1948 in New York under the name Dick's Clothing and Sporting Goods, Inc. In 1999, the company changed its name to Dick's Sporting Goods, Inc. The company was reincorporated as a Delaware corporation in 1997.