Last $56.15 USD
Change Today +0.64 / 1.15%
Volume 223.7K
As of 4:15 PM 07/30/14 All times are local (Market data is delayed by at least 15 minutes).
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Company Description

Contact Info

3680 Victoria Street North

Shoreview, MN 55126

United States

Phone: 651-483-7111

Fax:

Deluxe Corporation provides a range of products and services to small businesses, including customized checks and forms, as well as Website development and hosting, search engine marketing, search engine optimization, and logo design. For financial institutions, the company offers programs in checks, customer acquisition and loyalty, fraud prevention, and profitability. It also sells checks and accessories directly to consumers. Segments The company operates in three segments: Small Business Services, Financial Services, and Direct Checks. Small Business Services This segment operates under various brands, including Deluxe, NEBS, Safeguard, PsPrint, Hostopia, Logo Mojo, Aplus.net, OrangeSoda, and VerticalResponse. This segment sells products and services to small businesses in North America and portions of South America and Europe. The majority of this segment’s products are distributed through approximately one channel. Its primary channels are direct response mail and Internet advertising, referrals from financial institutions and telecommunications clients, Safeguard distributors, a network of independent local dealers, and a direct sales force, which focuses on major accounts. Strategies: This segment’s strategies include effectively acquiring and retaining customers by optimizing each of its sales channels; expanding sales of higher growth marketing solutions and other services; and increasing its share of the amount small businesses spend on the types of products and services in its portfolio through increased brand awareness and improved customer segmentation and analytics. Financial Services This segment’s products and services are sold primarily through a direct sales force, which executes supply contracts with the company’s financial institution clients nationwide, including banks, credit unions, and financial services companies. Check supply contracts range in duration from three to six years. As part of its check programs, the company provides improved services, such as customized reporting, file management, expedited account conversion support, trackable delivery, and billing services. Consumers submit their check order to their financial institution, which then forwards the order to the company. Consumers might also submit their check orders through the phone or Internet. The company processes the order and ships it directly to the consumer. This segment produces a range of check designs, with various consumers preferring one of the licensed or cause-related designs that the company offers, including Disney, Warner Brothers, Garfield, Harley-Davidson, NASCAR, PGA TOUR, Thomas Kinkade, Susan G. Komen for the Cure, and National Arbor Day Foundation. The company is also advancing its marketing solutions and other services offerings with customer acquisition, risk management, and other new services. In 2013, it acquired the assets of Destination Rewards, a rewards and loyalty program provider; and the assets of Acton Marketing, LLC, a provider of direct marketing services for financial institutions. It owns the assets of Banker's Dashboard, LLC, which provides online financial management tools that provide banks with a daily view of their financial picture. The company also continues to utilize its Deluxe Business Advantage program, which is designed to improve financial institution business check programs. It offers the products and services of its Small Business Services segment to the small business customers of financial institutions through various service level options. The company offers various marketing solutions and other services offerings, such as: Marketing Solutions: Various strategic marketing solutions, which help financial institutions acquire new customers, deepen existing customer relationships, and retain customers, including Cornerstone Solutions; the service offerings of Acton Marketing; Destination Rewards proprietary customer loyalty, incentive and engagement solutions; analytics-driven direct marketing programs; and SwitchAgent, a proprietary service allowing consumers to switch from one financial institution to another. Banker's Dashboard: Onlin

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