LabStyle Innovations Corp., a development stage company, develops and commercializes a patent-pending technology providing consumers with laboratory-testing capabilities using smart phones and other mobile devices. The company’s primary product, Dario, is a mobile, cloud-based, diabetes management solution. Dario is a blood glucose monitoring device. Dario is a patent-pending system that combines a software application and cloud-based data services with a all-in-one self-monitoring of blood glucose device consisting of a lancet (to obtain a blood sample), a device-specific disposable test strip cartridge and a smart mobile device-driven glucose reader adaptor. The principal markets that the company is initially targeting for Dario are the European Union and the United States, Australia, and New Zealand. In November 2013 and February 2014, the company announced that it had entered into exclusive distribution agreement with InnoMed Ltd. and uHealth Pty Ltd., respectfully, to distribute the Dario blood glucose monitoring device in New Zealand and Australia. Sales and Marketing The company plans to initially focus on insulin dependent diabetic patients. It plans to primarily utilize distribution partners in connection with its initial sales efforts for Dario. The company plans to sell directly to consumers and also collaborate with distributors and online marketing firms in various jurisdictions. On the marketing side, the company plans to primarily utilize online marketing to create awareness of Dario. Patent applications To create market distinction and branding for Dario, three U.S. Design Applications have been filed covering the glucose meter and the cartridge. These applications were granted and registered in the United States. The company has filed national applications for the cartridge in major territories. In addition, three U.S. Design Applications have been filed covering the company’s smart mobile device display screens with graphical user interface. These design application were granted and registered in the United States. The company has filed national applications also in major territories. The company has also filed four trademark applications covering the Dario name, logo and the Nothing Holds Me Back slogan for Dario, as well as company’s name. The marks were granted and registered in the United States and national applications were filed in major territories. The Dario device includes a disposable part containing the test strips. The company has sought various complementary protection means, including recognition of the Dario strips by the device, as well as for ensuring that the strips are kept in appropriate conditions of humidity and expiry. History LabStyle Innovations Corp. was founded in 2011. The company was incorporated in Delaware 2011.
labstyle innovations corp (DRIO:OTC US)
9 Halamish Street
Caesarea Industrial Park
Ramat Gan, 38900
Phone: 972 4 770 4054
Fax: 972 4 770 4059www.mydario.com
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