DIRECTV provides digital television entertainment services in the United States and Latin America. The company operates two direct-to-home (DTH) business units: DIRECTV U.S. (DIRECTV Holdings LLC) and DIRECTV Latin America (DIRECTV Latin America Holdings, Inc.), which are engaged in acquiring, promoting, selling and distributing digital entertainment programming primarily via satellite to residential and commercial subscribers. In addition, the company owns and operates two regional sports networks, holds a minority ownership interest in ROOT SPORTS Northwest, and owns a 42% interest in Game Show Network, LLC (GSN), a television network dedicated to game-related programming and Internet interactive game playing. In 2013, the company introduced DIRECTV Genie, a premium high-definition whole-home DVR service with a terabyte hard drive that allows consumers to record five different high-definition programs simultaneously while viewing and controlling content from one DVR to four different locations in the house at the same time with the appropriate equipment. The company holds licenses in three orbital slots (99° west longitude, or WL, 101° WL, and 103° WL) in the Ka-Band spectrum. In addition, it holds licenses to broadcast services from 46 of 96 Ku-Band DBS frequencies spread over three orbital slots (101° WL, 110° WL and 119° WL). DIRECTV U.S DIRECTV Holdings LLC and its subsidiaries is a provider of DTH digital television services and multi-channel video programming distribution (MVPD) services in the United States. As of December 31, 2013, DIRECTV U.S. had approximately 20.3 million subscribers. DIRECTV Latin America DIRECTV Latin America Holdings, Inc. and its subsidiaries provide DTH digital television services throughout Latin America. DIRECTV Latin America is comprised of: PanAmericana, which provides services in Argentina, Chile, Colombia, Ecuador, Peru, Puerto Rico, Venezuela and certain other countries in the region, and Sky Brasil Servicos Ltda., or Sky Brasil, which is a 93% owned subsidiary. DIRECTV Latin America also includes 41% equity method investment in Innova, S. de R.L. de C.V., or Sky Mexico, which is included in the PanAmericana and Other segment. As of December 31, 2013, PanAmericana had approximately 6.2 million subscribers, Sky Brasil had approximately 5.4 million subscribers and Sky Mexico had approximately 6.0 million subscribers. DIRECTV Sports Networks DIRECTV Sports Networks LLC and its subsidiaries comprises primarily of two wholly owned regional sports networks based in Denver, Colorado and Pittsburgh, Pennsylvania, and a regional sports network based in Seattle, Washington in which DSN retains a noncontrolling interest, each of which operates under the brand name ROOT SPORTS. The Seattle Mariners have a majority interest in NW Sports Net LLC and DSN retains a noncontrolling interest. Strategy The company’s primary strategy is to combine content along with technological innovation and customer service to make DIRECTV the clear choice among consumers throughout the Americas. It intends to advance a service-oriented culture focused on building customer relationships while maintaining financial strength, and a cost structure that enables profitable growth in the markets served. Intellectual Property The company holds approximately 2,300 issued patents worldwide relating to its past and present businesses, including approximately 800 patents developed by, or otherwise relating to, the businesses of DIRECTV U.S. The company holds a worldwide portfolio of approximately 900 trademarks related to the DIRECTV brand, the Cyclone Design and DIRECTV products and services. In particular, DIRECTV U.S. holds trademark registrations relating to its business, including registrations of the primary ‘DIRECTV’ and the DIRECTV Cyclone Design trademarks. Sales and Marketing The company sells DIRECTV through distribution channels, including direct sales, online, telcos, national sales providers, local sales providers and consumer electronics retailers. Customer Service Centers The company’s customer service centers are operated by Convergys Customer Management Group, Inc.; Alorica, Inc.; Sitel Operating Corporation; N.E.W. Customer Service Companies, Inc.; VXI Global Solutions, Inc.; and Teleperformance. The company owns and operates six customer service centers located in: Boise, Idaho; Tulsa, Oklahoma; Huntsville, Alabama; Missoula, Montana; Huntington, West Virginia; and Denver, Colorado. Regulation The company is subject to government regulation in the United States, primarily by the FCC and by other federal, state and local authorities. It is subject to similar regulatory agencies in Latin America. The company is also subject to the rules and procedures of the International Telecommunication Union (ITU), a specialized agency of the United Nations, which coordinates global telecommunications networks and services. FCC Regulation Under the Communications Act and Related Acts: The Communications Act and other related acts give the FCC broad authority to regulate the operations of DIRECTV U.S. Competition The company competes with DISH Network Corporation. History DIRECTV was founded in 1990. The company was incorporated in Delaware in 2009.
directv (DTV:NASDAQ GS)
2260 East Imperial Highway
El Segundo, CA 90245
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