Businessweek

DubLi, Inc., through its subsidiaries, operates as a global marketing company that that sells merchandise to consumers through Internet-based auctions conducted under the trade name ‘DubLi.com’. The company has a network of independent business associates that sell the right to make a bid in one of its auctions (Credit or DubLi Credits). These auctions are designed to offer consumers substantial savings on these goods. The company, through its BSP Rewards, Inc. subsidiary, also offers private branded loyalty and reward Web malls where members receive rebates (rewards) on products and services from participating merchants. The company has sales operations in 79 countries and territories, including the U.S. Online Auctions The DubLi.com auctions are designed to provide consumers with the ability to obtain goods, such as computers, cameras, smart-phones, and jewelry at discounts to retail prices through a fun and convenient shopping portal. These auctions offer certain inventory (brand new, newest model, and full warranty) from manufacturers, including Apple, Nikon, Canon, Bose, Sony, Samsung, Tiffany & Co., and Tag Heuer. The principal suppliers for the consumer goods that the company sells are the manufactures’ retail outlets, Amazon.com, Best Buy, Apple, Louis Vuitton, Tiffany & Co, Swarovski, and Gucci. To participate in and make bids in any the DubLi.com online auctions, consumers purchase DubLi Credits. The company also includes credits in various retail subscription packages, such as the VIP Package. DubLi has two types of auctions Xpress and Unique Bid which it operates on four separate platforms, one each for Europe (EU), Australia and New Zealand (ANZ), North America (the United States, Mexico, Puerto Rico, and Canada), and worldwide (global). DubLi also offers a partner package and program (the partner program) to companies, associations, affinity groups and non-profit organizations (which it refers to as a ‘white label solution’). Using the partner program, these groups can, through DubLi, open and utilize an auction portal open for their members. DubLi provides various ready-made templates that can be customized to the individual requirements of any organization, including the use of the organization’s URL. DubLi Shopping Mall DubLi offers a free portal called ‘DubLi Shopping Mall’ that allows customers to search for products offered by various online stores. The company provides links to products sold in various merchants’ online stores based on the customer’s searches. In February 2011, the company introduced a new version of its online shopping mall, combining features of its original BSP Shopping Mall platform with a new search technology and various new features designed to improve the shopping experience. BSP Rewards The company maintains its older BSP Rewards Mall for itself and various clients. The older format BSP Rewards Mall provides private branded loyalty and reward Web malls and programs to both for-profit and not-for-profit companies and organizations. The program is designed as a shopping service through which members receive rebates (rewards) on purchases of products and services from participating merchants. The BSP Rewards program is a Web based retail mall concept. Entertainment In November 2011, the company initiated a free entertainment program within the DubLi portal that enables registered customers to search and stream various audio files from public sources on the Web. This free service also allows registered customers to search for music and audio files, listen to radio stations from around the world and play online flash games. Competition DubLi competes with various other companies based upon on the type of merchandise and the sales format they offer to customers, including online bidding fee auction Websites, such as QuiBids.com, Beezid.com, and Zapadeal.com; various standard, online auction Websites, such as eBay.com, Bidz.com, and uBid.com; and various e-commerce companies focused primarily on excess and overstock products with fixed price formats, including Amazon.com, Overstock.com, Shopping.com, eCost.com, and SmartBargains.com. DubLi Music faces competition from traditional offline music distribution companies and from other online digital music services, including Apple’s iTunes music store, Pandora Media’s Internet radio services, and Napster’s music subscription services. Significant Events In April 2013, DubLi, Inc. announced that it has launched a Cashback Travel Portal, DubLi Travel. DubLi Travel is initially launching with three travel partners, Priceline, Booking.com and agoda. History The company was formerly known as MediaNet Group Technologies, Inc. and changed its name to DubLi, Inc. in September 2012.