Last $24.22 USD
Change Today +1.06 / 4.58%
Volume 776.9K
ECOM On Other Exchanges
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As of 8:04 PM 07/11/14 All times are local (Market data is delayed by at least 15 minutes).
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Company Description

Contact Info

2701 Aerial Center Parkway

Morrisville, NC 27560

United States

Phone: 919-228-4700

Fax: 866-225-3085

ChannelAdvisor Corporation provides software-as-a-service (SaaS), solutions that enable its retailer and manufacturer customers to integrate, manage and optimize their merchandise sales across various online channels. Through its platform, the company enables its customers to connect with new and existing sources of demand for their products, including e-commerce marketplaces, such as eBay, Amazon, Newegg, and Sears; search engines and comparison shopping Websites, such as Google, Microsoft’s Bing, and Nextag; and emerging channels, such as Facebook and Pinterest. As of December 31, 2013, the company’s customers managed approximately 150 million stock-keeping units (SKUs) of their inventory on its platform. Products Key Elements of the ChannelAdvisor Platform The company automates the workflow through which retailers and manufacturers manage their sales through online channels. Its suite of solutions includes the following key capabilities: Inventory and Order Management: The company provides a single, unified platform for its customers to upload and modify their product catalog data, monitor inventory stock levels and create a single inventory feed that serves multiple available online channels. Managing inventory and order data is the foundation for much of the customer activity on its platform. The company offers various ways for customers to enter and modify product data, including through a user interface, file exchange, and application programming interfaces (APIs). Its inventory system is capable of scaling across various customers during critical selling periods, such as the year-end holiday season. The flexibility of the system allows each customer to customize the inventory data specific to its products, such as size, color, height and width, and to vary the format of the data to meet the specific requirements of each channel. The company’s platform provides various features that allow a customer to list products on multiple channels while mitigating the risk of overselling. These features include the ability to allocate inventory across channels, set buffer quantities to avoid overselling and receive automatic updates based on changes to the customer’s inventory. Product Matching: Once inventory is loaded into the platform, the company provides features that improve its customer’s ability to list its products on the various channels. Depending on the needs of the particular channel, the company is able to pre-validate the customer’s data and formats before sending them to the channel, reducing errors caused by poor data quality and thus reducing the time it takes to list products on that channel. On some channels, the company employs advanced product-matching algorithms that are designed to place the customer’s product offerings within the channel’s product classification taxonomy. Business Rules and Templates: The company’s platform offers tools that enable a customer to develop and manage business rules and product listing templates that automatically determine how and when the product would be displayed in each channel. Price Optimization: The company’s platform provides customers the ability to dynamically price their products across some of its available channels based on various factors, such as prices of competitors, margin thresholds and promotions. Proprietary Reporting and Analytics: The company provides proprietary reporting and analytics capabilities that allow its customers to view general product performance and trends affecting their consumer base across multiple channels and to obtain detailed performance data at a channel or SKU level that can be used in a particular online sales campaign. Developer Ecosystem: The company offers third-party developers of complementary e-commerce solutions access to its platform through APIs. These APIs enable these third-party developers to build connections to its platform that meet their specific needs without requiring the company to offer customized software code to them. The company provides APIs to approximately 150 third-party developers who have integrated their solutions with it. The company’s API integrates its platform w

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