Exceed Company Ltd. engages in the design, development, and wholesale of footwear, apparel, and accessories under the Xidelong brand name in the People’s Republic of China (PRC). Products The company has three principal categories of products: footwear, which mainly comprises running, leisure, basketball, skateboarding, canvas, tennis, and outdoor footwear; apparel, which mainly comprises sports tops, pants, jackets, track suits, and coats; and accessories, which mainly comprise bags, socks, hats, and caps. Its primary footwear styles are sports and leisure footwear. The company focuses primarily on second and third-tier cities in China. Its target customers are between 15 to 35 years old. The company distributes its products mainly through Xidelong retail selling locations, including Xidelong retail stores, which sell its products exclusively; department store concessionary counters; and stores-within-stores. As of December 31, 2012, its distribution network consisted of 4,909 Xidelong retail selling locations covering 30 provinces and municipalities in China. Seasonality The company’s results of operations have fluctuated from season to season and are likely to remain seasonal. The seasonality of its results of operations is primarily attributable to the seasonal nature of its footwear and apparel products and the fact that its autumn and winter collections generally command higher selling prices than its spring and summer collections. Environmental Protection The company’s manufacturing operations are subject to PRC environmental laws and regulations on air emission, solid waste emission, sewage and waste water, discharge of waste and pollutants, and noise pollution. These laws and regulations include Law of the PRC on Environmental Protection, Law of the PRC on the Prevention and Control of Water Pollution, Law of the PRC on the Prevention and Control of Atmospheric Pollution, Law of the PRC on the Prevention and Control of Pollution from Environmental Noise, and Law of the PRC on the Prevention and Control of Environmental Pollution of Solid Waste. The company is also subject to periodic monitoring by relevant local government environmental protection authorities. History Exceed Company Ltd. was founded in 2001.
exceed co ltd (EDS:NASDAQ GS)
China Overseas Building
24th Floor, Unit F
139 Hennessy Road
Phone: 852 2153 2771
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