enterprise visibility of customers and suppliers. In addition, the company is integrating information from other databases, such as asset information, that will make its marketing services offerings more valuable. A portion of the business records included in the U.S. credit database has been developed in part from the Small Business Financial Exchange, Inc. Intellectual Property The company also has certain registered trademarks, service marks, logos and Internet URLs in the U.S. and in many foreign countries, the most important of which are ‘Equifax,’ ‘The Work Number’ and variations thereof. Business Strategy The company’s strategic objective is to be the trusted provider of information driven solutions that empower its clients with the ability to make critical decisions with greater confidence. Its long-term corporate growth strategy includes the following initiatives: increasing penetration of clients’ information solutions needs; deploying decisioning technologies and analytics globally; investing in unique data sources; and pursuing new vertical markets and expanding into emerging markets. Markets and Clients The company’s products and services serve clients across a range of industries, including financial services, mortgage, human resources, consumer, commercial, telecommunications, retail, automotive, utilities, brokerage, healthcare and insurance industries, as well as state and federal governments. Sales and Marketing The company markets its products and services primarily through its own direct sales organization that is organized around sales teams that focus on client segments typically aligned by vertical markets and geography. Sales groups are based in its headquarters in Atlanta, Georgia, and field offices located in the U.S. and in the countries where the company has operations. The company also markets its products and services through indirect channels, including alliance partners, joint ventures and other resellers. In addition, the company sells through direct mail and various Websites, such as www.equifax.com. Competition The company competes with two consumer credit reporting companies, Experian Group and TransUnion LLC, and LifeLock, a provider of personal identity theft protection products. The company’s marketing services products compete with Acxiom Corporation, Harte-Hanks, Inc. and infoGROUP, Inc. It also competes with Fair Isaac Corporation with respect to certain of its analytical tools. Competitors for its commercial solutions products include Experian, The Dun & Bradstreet Corporation and Cortera, Inc. Competitors for its employment and income verification services includes Verify Jobs and First Advantage. Competitors for employer services include payroll processors, such as Automatic Data Processing, Inc., Paychex, Inc. and Ceridian Corporation. Competitors for its tax management services include Automatic Data Processing, Inc.; and regional firms that offer tax management services, including Barnett Associates, Thomas & Thorngren, and UC Advantage. Significant Events In April 2014, Equifax has announced the strengthening of their recent strategic alliance with IHS Automotive. In April 2014, Equifax Inc., a provider of information solutions and human resources business process outsourcing services, has announced its partnership with Jumio, an online and mobile payments and identity verification company, for new mobile commerce capabilities. In May 2014, Equifax Inc. has announced a joint development agreement with Zumigo to develop a mobile network-based solution that streamlines m-commerce checkout and payments. In September 2014, BlackBox Logic, LLC and Equifax announced that they are working together to offer the mortgage market a solution to effectively analyze the collateral health underlying non-agency residential mortgage-backed securities (RMBS). The solution links ABS Credit Risk Insight data from Equifax, with BlackBox's extensive loan-level non-agency database, BBx Data, and made available on Crystal Logic, a Web-based RMBS analytics platform built by BlackBox. History Equifax Inc. was founded in 1899.
equifax inc (EFX:New York Consolidated)
1550 Peachtree Street, N.W.
Atlanta, GA 30309
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