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Company Description

Contact Info

Dwight D. Eisenhower Building

2001 South Flint Road

Spokane, WA 99224

United States

Phone: 509-568-7800


Ambassadors Group, Inc. provides educational travel experiences and online education research materials. The company’s wholly owned subsidiaries include Ambassador Programs, Inc. (Ambassador Programs); World Adventures Unlimited, Inc.; Ambassadors Unlimited, LLC; AGI Hong Kong Limited; Beijing People to People Education Consultation Co., Ltd; Marketing Production Systems LLC; and BookRags, Inc. Segments The company’s operations are organized in two segments, Ambassador Programs and Other, and BookRags. Ambassador Programs and Other This segment provides educational travel services to students and professionals through multiple itineraries within four travel program types and corporate overhead. Ambassador Programs The company’s educational travel programs offer both domestic U.S. destinations, as well as international travel destinations, including Europe, Australia, China, Japan, South Africa, India, Rwanda, Costa Rica, the Galapagos Islands, and Antarctica. This direct to consumer travel business consists of four specialized private-label educational travel programs that seek to educate, inspire intellectual exchange, and develop the cultural and global intelligence of the company’s participants. In 2012, 21,252 delegates, including students from 51 different countries, traveled on the company’s programs to 37 countries on 6 continents. The company operates these programs using the People to People brand. People to People International (People to People) is a private, non-profit organization dedicated to the promotion of world peace through cultural exchange. The company licenses from them the right to develop and conduct programs for grade school through high school students using the People to People name. It also has the non-exclusive right to develop, market, and operate programs for professionals, college students, and athletes using the People to People name. Student Ambassador Programs: The company’s primary program, Student Ambassador Programs, which traveled approximately 80 percent of its total delegate count during 2012, provides educational opportunities for students in grade school, middle school, and high school to visit various foreign destinations to learn about its history, government, economy, and culture. It markets its Student Ambassador Programs through a combination of direct mail invitations, social media, digital lead generations, and local in-person informational meetings. The company’s representatives review candidate applications and conduct local selection interviews to identify applicants for acceptance into its programs. Upon acceptance, students then participate in a series of orientation meetings to prepare for their upcoming travel experience. Student Ambassador Program delegations travel for approximately 14 to 23 days during the summer months. Each delegation consists of 30 to 40 students and various teachers from the same geographical area, and is accompanied by local guides in each country to assist for the duration of each program. Leadership Programs: The company provides domestic travel experiences to motivated grade school, middle school, and high school students through its ‘People to People Leadership Summit’ and ‘World Leadership Forum’ (Leadership Programs), which emphasize leadership, community involvement, and government education. Its Leadership Programs have provided students from approximately 50 countries with academic promise, leadership potential and a desire to serve their communities, to travel to various U.S. destinations to exchange ideas with renowned speakers, field specific experts, professional educators, and their peers. The company markets its Leadership Programs primarily through direct mail. It directly organizes and operates various aspects of these domestic programs, including the arrangement of speakers, facilitators, events, accommodations and transportation, which is different than its international program offerings. Citizen Ambassador Programs: The company’s Citizen Ambassador Programs provide professionals with common interests the opportunity to travel abroad to meet and exchange ideas with foreign citizens who

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