Businessweek

E*TRADE Financial Corporation, a financial services company, provides online brokerage and related products and services primarily to individual retail investors under the brand ‘E*TRADE Financial.’ The company also provides investor-focused banking products, primarily sweep deposits and savings products, to retail investors. The company’s significant subsidiaries are as follows: E*TRADE Bank is a federally chartered savings bank that provides investor-focused banking products to retail customers nationwide and deposit accounts insured by the Federal Deposit Insurance Corporation (FDIC); E*TRADE Securities LLC is a registered broker-dealer and is a wholly-owned operating subsidiary of E*TRADE Bank. It is the primary provider of brokerage products and services to customers; E*TRADE Clearing LLC is the clearing firm for the company’s brokerage subsidiaries and is a wholly-owned operating subsidiary of E*TRADE Bank. Its main purpose is to clear and settle securities transactions for customers of other broker-dealers, including E*TRADE Securities LLC; and G1 Execution Services, LLC is a registered broker-dealer and market maker. The company provides services to customers in the U.S. through its Website at www.etrade.com. In addition to Website, it also provides services through a network of customer service representatives and financial consultants. The company also provides these services over the phone or in person through 30 E*TRADE branches. Products and Services Trading Products and Services The company's trading products and services include automated order placement and execution of U.S. equities, futures, options, exchange-traded funds, and bond orders; FDIC insured sweep deposit accounts that automatically transfer funds to and from customer brokerage accounts; access to E*TRADE Mobile, which allows customers to trade stocks and options, monitor real-time investment, market and account information and transfer funds between accounts via iPhone, iPad, Android, Windows Phone or BlackBerry smartphone; use of Power E*TRADE Pro, its desktop trading software for qualified active traders, which provides customers with customization capabilities, a feature set and news and information, plus live streaming news via CNBC TV; 2-second execution guarantee on all qualified market orders for Standard & Poor’s (S&P) 500 stocks and exchange-traded funds; margin accounts allowing customers to borrow against their securities; cross-border trading, which allows customers residing outside of the U.S. to trade in U.S. securities; access to 77 international markets with American depositary receipts (ADRs), exchange-traded funds (ETFs), and mutual funds, plus online equity trading in local currencies in Canada, France, Germany, Hong Kong, Japan and the United Kingdom; and research and trading idea generation tools that assist customers with identifying investment opportunities, including analyst and technical research, consensus ratings, and market commentary from Morningstar, Dreyfus and BondDesk Group. Retirement and Investing Products and Services Retirement and Investing Products and Services include retirement planning resources, including retirement planning calculator that provides a customized action plan to help customers get on track with personal retirement savings goals, and access to Chartered Retirement Planning Counselors who can provide customers with one-on-one portfolio evaluations and personalized plans; OneStop Rollover, a simplified, online rollover program that enables investors to invest their 401(k) savings from a previous employer into a professionally-managed portfolio; access to all ETFs sold, including approximately 80 commission-free ETFs from independent providers, and approximately 7,700 non-proprietary mutual funds; managed investment portfolio advisory services; unified managed account advisory services; comprehensive Online Portfolio Advisor to help customers identify the right asset allocation and provide a range of solutions including a one-time investment portfolio or a managed investment account; fixed income tools in Bond Resource Center aimed at helping customers id