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Company Description

Contact Info

500 Howard Street

Suite 300

San Francisco, CA 94105

United States

Phone: 415-800-6100

Fax: 415-800-6087

Glu Mobile Inc. develops and publishes a portfolio of action/adventure and casual games. The company’s games are designed to appeal to a cross section of the users of smartphones and tablet devices who purchase its games through direct-to-consumer digital storefronts. The company creates games based on its own brands, including Blood & Glory, Big Time Gangsta, Contract Killer, Contract Killer: Zombies, Deer Hunter, Eternity Warriors, Frontline Commando, Gun Bros, Samurai vs. Zombies Defense, and Stardom, as well as third-party licensed brands. Products The company has licensed, and intend to continue to selectively license, third-party brands, such as Big Time Gangsta’, Blood & Glory, Bug Village, Contract Killer, Contract Killer: Zombies, Deer Hunter, Dragon Storm, Eternity Warriors, Frontline Commando, Gun Bros, Lil’ Kingdom, Samurai vs. Zombies Defense, Small Street, and Stardom. In addition to in-app purchases of virtual currency, the company monetizes its games through offers and in-game advertising. The company works with third parties to provide these offers to end users of its freemium games, and it receives a payment from the third-party offer provider based on consumers responding to these offers. It also works with third-party advertising aggregators who embed advertising, such as banner ads, in its games; and the aggregators pay the company based on various impressions, which is the number of times an advertisement is shown to a player. In addition, the company from time to time works directly with other application developers to include advertising for their applications in its games, and the developers pay the company based on either the number of impressions in its games or various users who download the developer’s application. Development Studios The company has five global studios housing an aggregate of approximately 18 development teams that create and develop its games. These studios are based in San Francisco, California; Kirkland, Washington; Toronto, Canada; Beijing China; and Moscow, Russia. Sales, Marketing, and Distribution The company markets, sells, and distributes its games primarily through direct-to-consumer digital storefronts, such as Apple’s App Store, the Google Play Store, Amazon’s Appstore, Microsoft’s Xbox Live Marketplace, and the Samsung App Store. In addition to publishing its smartphone games on direct-to-consumer digital storefronts, the company publishes some of its titles on other platforms, such as the Mac App Store and Google Chrome. Acquisitions In April 2012, the company acquired from Atari, Inc. the Deer Hunter trademark and associated domain names and also entered into an agreement with Atari, Inc. for the exclusive, irrevocable, sublicensable, and transferable worldwide license to the other intellectual property associated with the Deer Hunter brand. In August 2012, the company acquired GameSpy Industries, Inc., a provider of technology and services for multiplayer and server-based gaming. Product Development The company’s research and development expenses were $54.3 million for 2012. Intellectual Property The company’s trademarks that have been registered with the U.S. Patent and Trademark Office include Glu, its 2-D ‘g’ character logo and various game titles, including Big Time Gangsta’, Blood & Glory, Bonsai Blast, Brain Genius, Bug Village, Contract Killer, Deer Hunter, Eternity Warriors, Frontline Commando, Gun Bros, Magic Life, Night World, Space Monkey, Super K.O. Boxing, and Zombie Isle. In addition, the company has trademark applications pending with the U.S. Patent and Trademark Office for its 3-D ‘g’ character logo and for majority of its game titles. Significant Events In December 2013, Glu Mobile Inc. announced that the company and COLOPL, Inc. have entered into a strategic relationship to co-produce and publish a new game designed with market-specific content for Japanese players. Competition The company’s competitors include Zynga, Inc.; DeNA; Gree; Nexon; Kabam; Rovio; Storm 8/Team Lava; and Supercell. It also competes with Activision, Electronic Arts (EA Mobile), Gameloft, and Take-Two Interactive. History The company was incorporated in 2001. It was formerly known as Sorrent, Inc. and changed its name to Glu Mobile Inc. in 2005.


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