Farmer Bros. Co. operates as a manufacturer, wholesaler, and distributor of coffee, tea, and culinary products. The company offers value-added services to its foodservice customers, including beverage equipment service and menu solutions. The company also provides coffee programs, including private brand development, green coffee procurement, category management, and supply chain management to its national account customers. The company manufactures and distributes products under its own brands, as well as under private labels on behalf of certain customers. Its branded products are sold primarily into the foodservice channel. Primary brands include Farmer Brothers, Artisan Collection by Farmer Brothers, Superior, Metropolitan by Farmer Brothers, Cain's, and McGarvey. Its product line is primarily focused on meeting the needs of the markets that the company serves. The company’s product line of approximately 3,500 SKUs (excluding private label) includes roasted coffee; liquid coffee; coffee-related products, such as coffee filters; sugar and creamers; assorted iced and hot teas; cappuccino; cocoa; spices; gelatins and puddings; soup bases; dressings; gravy and sauce mixes; pancake and biscuit mixes; and jellies and preserves. The company has made the following investments: Artisan Collection by Farmer Brothers: A specialty coffee line, establishes an owned brand presence in the improving specialty coffee market, utilizing the blending, roasting, and packaging capabilities of the company’s Portland facility. Majority of the coffees within the line are either Rainforest Alliance Certified or Fair Trade Certified and Certified Organic. Metropolitan by Farmer Brothers: One of the company’s core brands and a coffee line, Metropolitan, has been updated and re-launched. Metropolitan includes a line of coffees from exotic single-origins, classic blends, flavored coffees, and espressos. Farmer Brothers Iced and Hot Teas: The company launched its new line of Premium and Select teas in May 2013. Iced tea blends include flavored teas, such as Georgia Peach and Pacific Raspberry, various traditional black teas, sweet teas, and decaffeinated teas. Hot teas include black leaf and green teas and herbal teas, which are naturally caffeine-free. Unified Brand: The company has developed and strengthened a unified corporate identity for its branded business nationwide that is reflected in its updated Website, majority of its fleet vehicles, product packaging and merchandising and sales materials. Customers and Distribution The company serves various customers, from small restaurants and donut shops to large institutional buyers, such as restaurant chains, hotels, casinos, hospitals, foodservice providers, convenience stores, offices, gourmet coffee houses, bakery/café chains, national drugstore chains, large regional and national grocery and specialty food retailers, quick service restaurants, and gaming establishments. The company reaches its customers in 2 ways, such as through its nationwide direct-store-delivery network of approximately 500 delivery routes, 117 branch warehouses, and 6 distribution centers; and by using the distribution channels of its national account and institutional customers. Trademarks The company owns 161 registered trademarks, which are integral to customer identification of its products. Seasonality The company experiences some seasonal influences. The winter months are the strongest sales months. The company’s product line and geographic diversity provide some sales stability during the warmer months when coffee consumption ordinarily decreases. Additionally, it experiences an increase in sales during the summer and early fall months from seasonal businesses located in vacation areas and from grocery retailers ramping up inventory for the winter selling season. Competition The company’s competitors include The J.M. Smucker Company (Folgers Coffee); Dunkin' Donuts; Kraft Foods Inc. (Maxwell House Coffee); Sysco Corporation; S & D Coffee, Inc.; Boyd Coffee Company; Green Mountain Coffee Roasters, Inc.; Rogers Family Company; Distant Lands Coffee; Mother Parkers Tea & Coffee, Inc.; Starbucks Coffee Company; and Peet’s Coffee & Tea, Inc. It also competes with Costco and Restaurant Depot. History Farmer Bros. Co., a Delaware corporation, was founded in 1912. The company was incorporated in California in 1923 and reincorporated in Delaware in 2004.
farmer bros co (FARM:NASDAQ GS)
20333 South Normandie Avenue
Torrance, CA 90502
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