Farmer Bros. Co. operates as a manufacturer, wholesaler, and distributor of coffee, tea, and culinary products. The company distributes coffee to restaurants, hotels, casinos, offices, quick service restaurants (QSR's), convenience stores, healthcare facilities and other foodservice providers, as well as private brand retailers in the QSR, grocery, drugstore, restaurant, convenience store, and independent coffee house channels. The company manufactures and distributes products under its owned brands, as well as under private labels on behalf of certain customers. Its owned brand products are sold primarily into the foodservice channel. The company’s primary brands include Farmer Brothers, Artisan Collection by Farmer Brothers, Superior, Metropolitan, Cain's and McGarvey. Its product line is specifically focused on meeting the needs of the markets it serves. The company’s product line of approximately 2,900 SKU's (excluding private label), includes roasted coffee, liquid coffee, coffee-related products, such as coffee filters, sugar and creamers, assorted iced and hot teas, cappuccino, cocoa, spices, gelatins and puddings, soup bases, dressings, gravy and sauce mixes, pancake and biscuit mixes, and jellies and preserves. The company has made the following investments: Artisan Collection by Farmer Brothers The company created this specialty coffee line in fiscal 2013, to establish an owned brand presence in the growing specialty coffee market, leveraging the blending, roasting and packaging capabilities of its Portland facility. Metropolitan: One of the company’s core brands and a premium coffee line, Metropolitan was updated and re-launched in fiscal 2013. Metropolitan includes a complete line of coffees from exotic single-origins, classic blends, flavored coffees and premium espressos. Metropolitan products are made from 100% Arabica beans that are roasted to offer peak flavor and freshness, and are offered in a new contemporary packaging. Farmer Brothers Iced and Hot Teas: The company launched its new line of Premium and Select teas in 2013 in response to key industry trends and growing consumer demand. Iced tea blends include flavored teas, such as Georgia Peach and Pacific Raspberry. Hot teas include black leaf and green teas and herbal teas, which are naturally caffeine-free. Unified brand: In 2013, the company further developed and strengthened a unified corporate identity for its branded business nationwide that is reflected in its updated Website, many of its fleet vehicles, product packaging and merchandising and sales materials. Trademarks and Licenses The company owns 166 registered trademarks which are integral to customer identification of its products. In 2012, the trademark agreements and formula license agreements with Sara Lee were assigned to the J.M. Smucker Company (J.M. Smucker) as part of an acquisition transaction between J.M. Smucker and Sara Lee. Seasonality The company experiences some seasonal influences. The winter months are the strongest sales months. The company’s product line and geographic diversity provide some sales stability during the warmer months when coffee consumption ordinarily decreases. Additionally, it experiences an increase in sales during the summer and early fall months from seasonal businesses located in vacation areas and from grocery retailers ramping up inventory for the winter selling season. Distribution and Customers The company serves its customers from six distribution centers strategically located for national coverage. The company serves various customers, from small restaurants and donut shops to large institutional buyers like restaurant chains, hotels, casinos, hospitals, foodservice providers, convenience stores, gourmet coffee houses, bakery/cafe chains, national drugstore chains, large regional and national grocery and specialty food retailers and QSR's. Competition The company competes with J.M. Smucker (Folgers Coffee); Dunkin' Brands Group, Inc.; Kraft Foods Inc. (Maxwell House Coffee); Sysco Corporation; S & D Coffee, Inc.; Boyd Coffee Company; Green Mountain Coffee Roasters, Inc.; Rogers Family Company; Distant Lands Coffee; Mother Parkers Tea & Coffee, Inc.; Starbucks Coffee Company; and Peet’s Coffee & Tea, Inc. History Farmer Bros. Co., a Delaware corporation, was founded in 1912. The company was incorporated in California in 1923 and reincorporated in Delaware in 2004.
farmer bros co (FARM:NASDAQ GS)
20333 South Normandie Avenue
Torrance, CA 90502
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