Businessweek

icked on. For marketers with Facebook Pages, Facebook Insights provides information about the performance of their Page and related posts. The data include the number of users who Liked and Commented on the Page and a metric, People Talking About This, which shows how many stories about the marketer's brand are being created and shared, among other aggregated and anonymized engagement data. Significant Events In 2012, the company released various Facebook applications for iPhone, iPad, and Android devices. In 2012, the company introduced features that give marketers new ways to reach people who use Facebook. These include ads in News Feed on both desktop and mobile devices and Custom Audiences, a feature that allows marketers to find their offline customers among Facebook users, and Facebook Exchange, a real-time bidded ad exchange. In March 2013, Unity Technologies SF announced its collaboration with Facebook, Inc. to launch an improved Unity experience on the social platform. In April 2013, Trend Micro Inc. announced an expanded strategic partnership with Facebook focused on educating and protecting users' digital lives against malicious sites and malware. Strategy Key elements of the company’s strategy is to expand its global user community; build great social products to increase engagement and provide the most compelling user experience; develop mobile products and experiences for a range of platforms, including smartphones and feature phones; enable developers to build great social products using the Facebook platform; improve its ad products to attract more marketers to work with Facebook, to create value for its marketers, and to improve their ability to make their advertising more relevant for users; and invests in software and hardware infrastructure that enables the company to provide a personalized experience to each of its users around the world. Competition The company competes with Google, Apple, Mixi in Japan, vKontakte and Odnoklassniki in Russia. Sales and Operations The majority of the company’s marketers use its self-service ad platform to establish accounts and to launch and manage their advertising campaigns. It operates approximately 30 sales offices around the globe. The company has operations teams to provide support for its users, developers, and marketers in five regional centers located in Menlo Park, California; Austin, Texas; Dublin, Ireland; Hyderabad, India; and Singapore. The company also invests in and relies on self-service tools to provide direct customer support to its users, developers, and marketers. Acquisitions In 2012, the company certain AOL Inc. patent assets from Microsoft Corporation. History Facebook, Inc. was incorporated in Delaware in 2004.