National Beverage Corp. is engaged in developing, manufacturing, marketing, and selling of a portfolio of flavored beverage products. The company’s primary market focus is the United States, and its products are also distributed in Canada, Mexico, the Caribbean, Latin America, the Pacific Rim, Asia, Europe, and the Middle East. The company’s brands consist of beverages geared toward the active and health-conscious consumer (Power+ Brands), including energy drinks and shots, juices, sparkling waters, and enhanced beverages; and carbonated soft drinks in various flavors, as well as regular, diet and reduced-calorie options. In addition, it produces soft drinks for certain retailers (Allied Brands) that endorse the ‘Strategic Alliance’ concept of having its brands and Allied Brands marketed to effectuate improved growth of both. Products Power+ Brands LaCroix: LaCroix has the support of major national chains and is a primary domestic sparkling water packaged in cans. LaCroix’s new ‘theme’ LaCroix Cúrate ‘Cure Yourself’ celebrates French sophistication with Spanish zest with two bold flavors, Cerise Limon (cherry lime) and Pomme Baya (apple berry) in tall 12 oz. consumer-favored cans. Additional LaCroix themes are in development with packaging, ground breaking flavor concepts and a go-to-market strategy designed to provide additional placements within the retail environment outside the traditional grocery shelf. Rip It: Rip It energy fuel is the flavor innovator in the improving energy category with 14 flavors, including 6 sugar free, bringing variety and value to the consumer base. Rip It ‘Tribute’ themed energy is a military inspired addition to the lineup with the addition Tribute CYP-X Orange Crème. Building on the flavor tradition of original Rip It, a 2 oz. sugar free shot version with seven flavors is marketed through the company’s distribution system in multiple displayable package configurations. Everfresh: Everfresh 100% juice and juice drinks are available in approximately 30 flavors, from such classics as orange, cranberry, and flavored lemonades to exotics that include blueberry pomegranate and pineapple mango. Originating in the Midwest, the Everfresh signature package is a hot-filled, 16 oz. glass bottle primarily for single-serve consumption. Additional packages range from 10 oz. to 64 oz. Everfresh Premier Varietals, a new theme from Everfresh positioned as a stand-alone brand to primarily be displayed in the produce section, is a premium line of 100% natural apple juice from various apples specific to the taste of the varietal, such as Granny Smith, McIntosh, Honey Crisp, Golden Delicious, Fuji, and the new Pink Lady. The Premier Varietals is packaged in a 12 oz. glass bottle with a decorative tamper evident neck seal. Carbonated Soft Drinks As the company’s primary brand, Shasta features multiple flavors, including products targeted to the improving Hispanic and other ethnic markets, and continues to earn consumer loyalty by delivering value, convenience, and such tastes as California Dreamin’, Very Cherry Twist, and Fiesta Punch. Faygo products are primarily distributed east of the Mississippi River and include various flavors, including RedPop, Moon Mist, Rock’n’Rye, and newly introduced Cotton Candy. The company also produces and markets Ritz soft drinks and seltzers, primarily in the southeastern U.S., distributes Big Shot in New Orleans and surrounding areas, and offers St. Nick’s soft drinks during the holiday season. Distribution The company utilizes a hybrid distribution system to deliver its products through three primary distribution channels, such as take-home, convenience, and food-service. The take-home distribution channel consists of national and regional grocery stores, warehouse clubs, mass-merchandisers, wholesalers, and dollar stores. The company distributes its products to this channel through the warehouse distribution system and the direct-store delivery system. Products sold through the direct-store delivery system are distributed directly to the customer’s retail outlets by the company’s direct-store delivery fleet and by independent distributors. The company distributes its products to the convenience channel through its own direct-store delivery fleet and those of independent distributors. The convenience channel consists of convenience stores, gas stations, and other smaller ‘up-and-down-the-street’ accounts. The company’s food-service division distributes products to independent, specialized distributors who sell to hospitals, schools, military bases, airlines, hotels, and food-service wholesalers. Also, the company-owned direct-store delivery fleet distributes products to certain schools and other food-service customers. The company’s take-home, convenience, and food-service operations use vending machines and glass-door coolers as marketing and promotional tools for its brands. The company provides vending machines and coolers on a placement or purchase basis to its customers. Sales and Marketing The company sells and markets its products through an internal sales force, as well as specialized broker networks. Seasonality The majority of the company’s sales are seasonal with the highest volume realized during the summer months. Governmental Regulation The production, distribution, and sale of the company’s products in the United States are subject to the Federal Food, Drug and Cosmetic Act; the Dietary Supplement Health and Education Act of 1994; the Occupational Safety and Health Act; the Lanham Act; various environmental statutes; and various other federal, state, and local statutes regulating the production, transportation, sale, safety, advertising, labeling, and ingredients of such products. History National Beverage Corp. was founded in 1985. The company was incorporated in Delaware in 1985.
national beverage corp (FIZZ:NASDAQ GS)
8100 SW Tenth Street
Fort Lauderdale, FL 33324
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