Fomento Económico Mexicano, S.A.B. de C.V., through its subsidiaries, operates as a consumer company in Latin America. The company conducts its operations through various principal holding companies, such as Coca-Cola FEMSA, S.A.B. de C.V. and subsidiaries (Coca-Cola FEMSA), which is engaged in the production, distribution, and marketing of beverages; FEMSA Comercio, S.A. de C.V. and subsidiaries (FEMSA Comercio), which operates small-format stores; and CB Equity, LLP, which holds its investment in Heineken N.V. and Heineken Holding N.V. (collectively, ‘Heineken’). Coca-Cola FEMSA Coca-Cola FEMSA is a primary franchise bottler of Coca-Cola trademark beverages worldwide. Coca-Cola FEMSA operates in territories in various countries, such as Mexico – a portion of central Mexico, the southeast and northeast of Mexico (including the Gulf region); Central America – Guatemala (Guatemala City and surrounding areas), Nicaragua (nationwide), Costa Rica (nationwide), and Panama (nationwide); Colombia – majority of the country; Venezuela – nationwide; Brazil – a major part of the states of São Paulo and Minas Gerais, the states of Paraná and Mato Grosso do Sul and part of the states of Rio de Janeiro and Goiás; Argentina – Buenos Aires and surrounding areas; and the Philippines – nationwide (through a joint venture with The Coca-Cola Company). Products Coca-Cola FEMSA produces, markets, sells, and distributes Coca-Cola trademark beverages. The Coca-Cola trademark beverages include sparkling beverages (colas and flavored sparkling beverages), waters, and still beverages (including juice drinks, coffee, teas, milk, value-added dairy, and isotonic drinks). Product and Packaging Mix: Out of approximately 116 brands and line extensions of beverages that Coca-Cola FEMSA sells and distributes, Coca-Cola FEMSA’s major brand includes Coca-Cola, together with its line extensions, Coca-Cola Light, Coca-Cola Zero, and Coca-Cola Life. Coca-Cola FEMSA’s next primary brands include Ciel (a water brand from Mexico and its line extensions), Fanta (and its line extensions), ValleFrut (and its line extensions), and Sprite (and its line extensions). Coca-Cola FEMSA produces, markets, sells, and distributes Coca-Cola trademark beverages in each of its territories in containers authorized by The Coca-Cola Company, which consist of various returnable and non-returnable presentations in the form of glass bottles, cans, and plastic bottles mainly made of polyethylene terephthalate (PET). Mexico and Central America: Coca-Cola FEMSA’s product portfolio consists of Coca-Cola trademark beverages, including the Jugos del Valle line of juice-based beverages. Coca-Cola FEMSA offers FUZE tea in the division. South America (excluding Venezuela): Coca-Cola FEMSA’s product portfolio in South America consists mainly of Coca-Cola trademark beverages, including the Jugos del Valle line of juice-based beverages in Colombia and Brazil and the Kaiser beer brands in Brazil, which the company sells and distributes. Venezuela: Coca-Cola FEMSA’s product portfolio in Venezuela consists of Coca-Cola trademark beverages. Coca-Cola FEMSA offers Del Valle Fresh, an orangeade, in Venezuela. Suppliers Mexico and Central America: In Mexico, Coca-Cola FEMSA purchases its returnable plastic bottles from Graham Packaging México, S.A. de C.V. Coca-Cola FEMSA primarily purchases resin from Indorama Ventures Polymers México, S. de R.L. de C.V.; M. & G. Polímeros México, S.A. de C.V.; and DAK Resinas Americas Mexico, S.A. de C.V., which ALPLA México, S.A. de C.V. (ALPLA) and Envases Universales de México, S.A.P.I. de C.V. manufacture into non-returnable plastic bottles for Coca-Cola FEMSA. Coca-Cola FEMSA purchases all of its cans from Fábricas de Monterrey, S.A. de C.V. and Envases Universales de México, S.A.P.I. de C.V., through Promotora Mexicana de Embotelladoras, S.A. de C.V., a company owned by various Coca-Cola bottlers, in which, as of April 4, 2014, Coca-Cola FEMSA held a 35.0% equity interest. Coca-Cola FEMSA primarily purchases its glass bottles from EXCO Integral Services, S.A. de C.V.; FEVISA Industrial, S.A. de C.V.; and Glass & Silice, S.A. de
fomento economico mex-sp adr
General Anaya No. 601 Pte.
Colonia Bella Vista
Monterrey, NL 64410
Phone: 52 818 328 6000
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To contact FOMENTO ECONOMICO MEX-SP ADR, please visit www.femsa.com. Company data is provided by Capital IQ. Please use this form to report any data issues.