Businessweek

s a discount to customers on bundled packages, including mobile and fixed broadband, and mobile and fixed telephony. In 2011, a mobile broadband plan for tablets and netbooks was launched (Orange Free Set). In 2011, the company introduced the Business Everywhere Everyday plan for corporate customers. Distribution The company uses different types of distribution channels to address its various customer needs and deliver the right offer for individual, business, and corporate customers. These serve individual and business customers; corporate customers; and repaid sales. SPAIN This segment covers various personal (mobile telephony) and home (fixed-line and Internet) communication services in Spain. Orange España, operating under the Orange, Ya.com, and OBS (Enterprise) brands, offers fixed and mobile telecommunication services to approximately 15 million customers in the residential, professional, business, and wholesale segments. In the mobile broadband market, the company launched the Smart SIM offering for customers under the Delfín plan (voice and Internet), allowing them to obtain an extra SIM card for their tablet and to share various data on the SIM card. As for the business segment, in 2011, it launched new rates under its Habla y Navega (talk and surf) offering, the first combined voice and data plan available on the market, and Oficina Plus Global, which includes mobile, fixed-line, and PBAX services with a single contract and billing. For large accounts, the company launched new Giganet services based on the Ethernet protocol to connect multiple customer sites with fiber optics allowing for speeds of up to 10 Gbits/s (gigabits per second). Distribution Orange España’s retail distribution network consists of 2,440 points of sale, including the company’s own shops; franchises; specialized shops under the Orange brand; non-exclusive specialized shops; and a network of retailers. Orange España also distributes its services through remote sales channels and its own online sales portal. REST OF THE WORLD This segment covers the other operating segments represented by business as a telecommunications operator in other countries in Europe, Africa, and the Middle East. This segment covers various personal (mobile telephony) and home (fixed-line, Internet, and services to operators) communication services outside France, the U.K., Poland, and Spain, primarily in Belgium, Botswana, Cameroon, Ivory Coast, Egypt, Jordan, Kenya, Madagascar, Mali, Moldova, the Dominican Republic, Romania, Senegal, Slovakia, and Switzerland. Belgium: The company had 3.5 million active mobile customers as of December 31, 2011. Its offerings combine mobile and fixed-line telephony, including voice and data services, as well as high-definition satellite television. In 2011, the company’s network was made up of 165 stores, confirming its status as a retail chain in Belgium. It owns 49 of these outlets. It is also the telecommunications supplier of Euphony, a door-to-door distribution company. Luxembourg: The company has presence in Luxembourg via Orange Communications Luxembourg S.A., a wholly-owned subsidiary of Mobistar S.A. (Belgium). As of December 31, 2011, the Luxembourg subsidiary of the company had a total of 99,233 active mobile customers. Romania: The company focuses on optimizing its distribution network, and established a new organization to manage its own stores and those of its partners. Slovakia: The company offers ADSL, fiber-to-the-home, and cable and mobile broadband Internet to consumers and businesses. It provides mobile services in Slovakia through its wholly owned subsidiary, Orange Slovensko (OSK). The company sells its products and services in Slovakia through various distribution channels, including Orange Slovensko retail stores; sales teams attached to Orange stores (responsible for information and sales to VIP and business customers), and door-to-door sales specialists for FTTH products and services; specialized distributors and retailers selling prepaid cards; a specialized sales team under Orange Slovensko’s responsibility, dedicated to the acquisition and retention of business