d coffee is water-processed, not chemically processed, which protects the flavor. Kosher: The company offers a range of kosher options, including Fairway’s branded products, its conventional and specialty groceries, its coffee, as well as its baked goods, dairy, organic, gluten-free, imported, and frozen items. The company offers various cuts of kosher poultry, red meat, and seafood. Conventional Grocery: The company carries a range of conventional grocery items. Its grocery aisles are stacked high with various national brand names—Tide, Bounty, Kleenex, Charmin, Lysol, Poland Spring, Oreo, Cheerios, Lipton, Hershey’s, Coke, Green Giant, and various others. In addition, it offers a range of ethnic groceries that cater to each store’s local demographic. Fairway-branded products The company’s Fairway-branded products are designed to strengthen its relationship with its customers through gourmet offerings. In the year ended March 30, 2014, its portfolio of Fairway-branded items included prepared foods. It maintains direct relationships with various producers with whom the company works to develop and provide its Fairway -branded product offerings. These include rare barrel olive oils from Spain, Italy, and France that are exclusive to the company. Suppliers The company’s major suppliers include White Rose, Inc. and United Natural Foods, Inc. Growth Strategy The company’s growth strategies include opening stores in existing and new markets; capitalizing on consumer trends by increasing focus on the customer shopping experience, increasing consumer focus on healthy eating, and increasing consumer interest in private label product offerings; and utilizing a centralized production facility. Seasonality The company’s average weekly sales fluctuate during the year and are highest in its third fiscal quarter, from October through December, when customers make holiday purchases, and lower during the summer months in its second fiscal quarter. Intellectual Property The company maintains registered trademarks, such as FAIRWAY, FAIRWAY “Like No Other Market”, LIKE NO OTHER MARKET, and FAIRWAY WINES & SPIRITS. Competition The company’s major competitors include alternative food retailers, such as Whole Foods and Trader Joe’s; traditional supermarkets, such as Stop & Shop, ShopRite, Food Emporium, and A&P; retailers with ‘big box’ formats, such as Target and Wal-Mart; and warehouse clubs, such as Costco and BJ’s Wholesale Club.
fairway group holdings corp
2284 12th Avenue
New York, NY 10027
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