Businessweek

Genpact Limited offers business process management and information technology services. The company’s Smart Decision Services deliver business insights to its clients through targeted analytics, re-engineering expertise, and advanced risk management. The company also offers a range of technology services. Strategy The specific elements of the company’s strategy is to invest in and build targeted vertical industry and domain expertise; combine data analytics, process expertise and technology solutions; and deliver its services and solutions from 18 countries, including 8 locations in the United States. The company’s Smart Enterprise Processes framework, built on the foundation of various Lean Six Sigma-based improvement ideas and benchmarks around granular process performance, builds deeper client relationships, and delivers measurable business impact over time. Services The services the company provides often draw on processes and platforms from various service offerings. Banking and Insurance: The company’s banking and insurance services include application processing; underwriting; claims management; mortgage orientation and servicing; payment and booking; collections and customer services; commercial leasing and fraud and risk analysis. The company offers insurance services to three industry sectors—life and annuities, property and casualty, and health—and provides what it refer to as a virtual insurance company for its clients in the insurance industry. The company covers many phases of insurance business processes, including product development, sales and marketing and policy administration. The company uses its analytics capabilities to help its clients devise new models for underwriting, risk management and actuarial analysis. The company also handles reporting and monitoring services for regulatory compliance, portfolio and performance review services and financial planning and tax services. Capital Markets: The company’s capital markets practice provides a range of information technology services for the capital markets industry, including application development and maintenance; managed services, such as quality assurance, testing and production support; domain knowledge-based consulting related to technology systems (domain consulting); and consulting not tied to a technology system (business consulting). Areas of domain focus within its capital markets practice include asset and wealth management; risk and compliance; derivatives (listed and over-the-counter); and data services, such as reference data and data scrubbing and reconciliation. The company has also set up centers of excellence focusing on various technology platforms used by the financial services industry, including platforms focused on brokerage compliance, trade processing, and portfolio accounting. Consumer Goods and Retail: The company’s consumer goods and retail services include product costing; trade promotion analytics and management; retail execution, including planogram, assortment planning and SKU optimization; and market mix modeling. The company helps design and implements learning products, including mobile and classroom learning. The company assists clients with product news and creates sales tools, including value calculators and sales support tools. The company also helps clients manage risks from product profit volatility. Life Sciences: The company’s life sciences/pharmaceutical services include medical documentation; regulatory submission and compliance; medical contact centers; patient level data analysis; physician and drug analysis; and sales force management and effectiveness. The company assists life sciences clients with product news, sales tools, telemarketing strategies and customer relationship management. Infrastructure, Manufacturing, and Services: The company’s manufacturing services include contract warranty management; modeling and drafting; engineering analysis; product regulatory compliance; value engineering; reverse engineering; reliability analysis; and manufacturing engineering. The company provides service planning and forecasting services, helpdesk services, field service, part