Google Inc., a technology company, provides Web search and advertising solutions. The company focuses on improving the ways people connect with information. It focuses on various key areas, such as search, advertising, operating systems and platforms, enterprise, and hardware products. Search The company’s search technologies sort through an amount of information to deliver relevant and useful search results in response to user queries. It integrates features into its search service and offers specialized search services to help users tailor their search. When users want to plan a trip, Flight Search is a feature that enables users to find flights that meet their needs. The company also offers Product Listing Ads, which include richer product information, such as product image, price, and merchant information, without requiring additional keywords or ad text. In January 2012, the company launched Search plus Your World. When a user performs a signed-in search on Google, the user’s results page may include Google+ content from people that the user is close to (or might be interested in following). Relevant Google+ profiles and Google+ pages related to a specific topic or area of interest may also appear on a user’s results page. In 2012, the company also introduced Google Now and Google’s Knowledge Graph. Google Now is a predictive search feature that gets the right information at just the right time. Google’s Knowledge Graph enables the user to search for things, people or places that Google knows about – landmarks, celebrities, cities, sports teams, buildings, geographical features, movies, works of arts and more – and enhances Google Search in three main ways, such as Find the Right Thing; Get the Best Summary; and Go Deeper and Broader. Find the Right Thing: By understanding the ambiguities and nuances in language the way users do, the Knowledge Graph makes Google Search more intelligent and relevant. Get the Best Summary: With the Knowledge Graph, the company can better understand a user’s query. Go Deeper and Broader: The Knowledge Graph can help user make some unexpected discoveries. Advertising Google Search: The target of AdWords, the company’s primary auction-based advertising program, is to deliver ads that are so useful and relevant to search queries or Web content that they are a form of information in their own right. With AdWords, advertisers create simple text-based ads that then appear beside related search results or Web content on its Websites and on various partner Websites in its Google Network, which is the network of third parties that use its advertising programs to deliver relevant ads with their search results and content. Most of its AdWords customers pay the company on a cost-per-click basis. The company also offers AdWords on a cost-per-impression basis that enables advertisers to pay it based on the number of times their ads appear on its Websites and its Google Network Members’ Websites as specified by the advertiser. The company’s AdSense program enables Websites that are part of the Google Network to deliver ads from its AdWords advertisers that are relevant to the search results or content on their Websites. It shares the majority of the revenues generated from these ads with the Google Network Members that display the ads. The AdSense program enables advertisers to extend the reach of their ad campaigns, improves its partners’ ability to generate revenue from their content, and delivers relevant ads for their users. The company integrated its AdMob technology directly into its AdWords system in 2012. This enables advertisers to run campaigns across the approximately 300,000 mobile applications running ads by AdMob – all from within the AdWords interface. AdWords advertisers can manage, measure and adjust search, display and video ads, reaching people on approximately 2 million Websites and various apps, across all screens. Google Display: Display advertising comprises the videos, text, images, and other interactive ads that run across the Web on computers and mobile devices, including smart phones and handheld computers, such as netbooks and tablets. Th