Gildan Activewear Inc. supplies branded basic family apparel, including T-shirts, fleece, sport shirts, underwear and socks. The company markets its products under a diversified portfolio of company-owned brands, including the Gildan, Gold Toe, and Anvil brands and brand extensions, as well as under licensing arrangements for the Under Armour and New Balance brands. Segments The company reports its business under the following two segments, Printwear and Branded Apparel. Printwear The Printwear segment, headquartered in Christ Church, Barbados, designs, manufactures, sources and distributes undecorated activewear products in large quantities primarily to wholesale distributors in printwear markets in approximately 30 countries across North America, Europe and the Asia-Pacific region. The products sold through its Printwear segment consist mainly of undecorated or ‘blank’ T-shirts, fleece and sport shirts marketed primarily under its Gildan brand. In 2012, the company added the Anvil brand and brand extensions. In 2013, the company entered into a license arrangement with New Balance Athletic Shoe, Inc., to sell New Balance branded performance activewear products in the printwear distributor channel in the U.S. and Canada. Wholesale distributors sell its products to screenprinters and embroiderers who decorate the products with designs and logos. Screenprinters and embroiderers then sell the imprinted activewear to a diversified range of end-use markets, including educational institutions, athletic dealers, event merchandisers, promotional product distributors, charity organizations, entertainment promoters, travel and tourism venues and retailers. The company’s activewear products are used in various daily activities by individuals, including work and school uniforms and athletic team wear, and for various other purposes to convey individual, group and team identity. Branded Apparel The Branded Apparel segment, headquartered in Charleston, South Carolina, sources, designs, manufactures, and distributes branded family apparel, which includes athletic, casual and dress socks, underwear and activewear products, primarily to U.S. retailers. A significant portion of its Branded Apparel segment sales consist of various styles of socks, sold primarily under various company-owned and licensed brands, as well as select national retailers’ brands. The company has placement of Gildan branded programs within the mass-retail channel. It also has launched its Gildan Platinum brand in department stores and a major national chain, and Smart Basics in ‘dollar’ stores. In addition to the Gildan brand, its portfolio of consumer brands includes the following: the core Gold Toe brand; the G brand line of socks, underwear and activewear which is targeted at a younger consumer demographic; the SilverToe brand sold to a national chain; the GT a Gold Toe Brand; the PowerSox athletic performance brand which is distributed mainly through sports specialty retailers and national chains; the Auro brand for the mass-market; the All Pro brand, an athletic sock brand for the mass-market; and a license for socks for the Under Armour brand in the U.S. Furthermore, the company also manufactures, decorates, and distributes products for global consumer brands, including major sportswear and family entertainment brands. Sales and Distribution Printwear segment: The company’s sales and marketing office servicing its global printwear market is located in Christ Church, Barbados. The company distributes its activewear products for the printwear markets primarily out of its main distribution centre in Eden, North Carolina. The company also uses third-party warehouses in the western United States, Canada, Mexico, Europe and Asia to service its customers in these markets. Branded Apparel segment: The company’s primary sales and marketing office for its Branded Apparel segment is located in Charleston, South Carolina. In addition, the company services retail customers from smaller distribution centres in North Carolina and South Carolina. The company also operates 46 retail stores located in outlet malls throughout the United States.
gildan activewear inc (GIL:New York)
600 de Maisonneuve Boulevard West
Montreal, QC H3A 3J2
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