Businessweek

General Mills, Inc. engages in the manufacture and marketing of branded consumer foods sold through retail stores. The company also supplies branded and unbranded food products to the foodservice and commercial baking industries. The company manufactures its products in 15 countries and markets them in approximately 100 countries. Principal Products The company’s major product categories in the United States are ready-to-eat cereals, refrigerated yogurt, ready-to-serve soup, dry dinners, shelf stable and frozen vegetables, refrigerated and frozen dough products, dessert and baking mixes, frozen pizza and pizza snacks, grain, fruit and savory snacks, and various organic products, including granola bars, cereal, and soup. In Canada, the company’s major product categories are ready-to-eat cereals, shelf stable and frozen vegetables, dry dinners, refrigerated and frozen dough products, dessert and baking mixes, frozen pizza snacks, refrigerated yogurt, and grain and fruit snacks. In markets outside the United States and Canada, the company’s major product categories include super-premium ice cream and frozen desserts, refrigerated yogurt, grain snacks, shelf stable and frozen vegetables, refrigerated and frozen dough products, and dry dinners. In addition, the company, through its Cereal Partners Worldwide (CPW) joint venture, manufactures and markets ready-to-eat cereal products in approximately 130 countries and republics outside the United States and Canada. CPW also markets cereal bars in various European countries and manufactures private label cereals for customers in the United Kingdom. The company also has a 50% equity interest in Häagen-Dazs Japan, Inc. (HDJ) joint venture, which manufactures, distributes, and markets Häagen-Dazs ice cream products and frozen novelties. Trademarks and Patents The company’s products are marketed under trademarks and service marks that are owned by or licensed to the company. Ready-To-Eat Cereals: The company's trademarks in this category include Cheerios, Wheaties, Lucky Charms, Total, Trix, Golden Grahams, Chex, Kix, Fiber One, Reese’s Puffs, Cocoa Puffs, Cookie Crisp, Cinnamon Toast Crunch, Clusters, Oatmeal Crisp, and Basic 4. Refrigerated Yogurt: The company's trademarks in this category include Yoplait, Trix, Delights, Go-GURT, Fiber One, YoPlus, Whips!, Mountain High, Liberte, YOP, Perle de Lait, Petits Filous, and Panier. Refrigerated and Frozen Dough Products: The company's trademarks in this category include Pillsbury, the Pillsbury Doughboy character, Grands!