Steelcase Inc. designs, manufactures, and distributes an integrated portfolio of furniture settings, user-centered technologies, and interior architectural products. Segments The company operates on a worldwide basis within its Americas and EMEA segments, as well as an ‘Other’ category. Americas segment The Americas segment serves customers in the United States (U.S.), Canada and Latin America. The company’s portfolio of integrated architecture, furniture and technology products is marketed to corporate, government, healthcare, education and retail customers through the Steelcase, Nurture, Coalesse, Details and Turnstone brands. The company serves Americas customers mainly through approximately 400 independent and company-owned dealer locations. It also sells directly to end-use customers. Competition: The company’s most significant competitors in the U.S. are Haworth, Inc.; Herman Miller, Inc.; HNI Corporation; and Knoll, Inc. EMEA segment The EMEA segment serves customers in Europe, the Middle East and Africa primarily under the Steelcase and Coalesse brands, focusing on freestanding furniture systems, storage and seating solutions. The company serves EMEA customers through approximately 400 independent and company-owned dealer locations. In certain geographic markets, the company sells directly to end-use customers. Its end-use customers are larger multinational, regional or local companies spread across a range of industries and vertical markets, including financial services, higher education, healthcare, government and technology. Other Category The Other category includes the Asia Pacific, Designtex and PolyVision. The Asia Pacific serves customers in the People’s Republic of China (including Hong Kong), India, Japan, Australia, and other countries in southeast Asia, primarily under the Steelcase brand with an emphasis on furniture systems and seating solutions. The company sells directly and through approximately 50 independent and company-owned dealer locations to end-use customers. The company’s end-use customers are larger multinational or regional companies spread across a range of industries and are located in both established and emerging markets. Designtex primarily sells textiles and wall covering products specified by architects and designers directly to end-use customers through a direct sales force primarily in North America. PolyVision manufactures ceramic steel surfaces for use in multiple applications, but primarily for sale to third-party fabricators and distributors to create static whiteboards and chalkboards sold in the primary and secondary education markets globally. Offerings The company’s furniture portfolio includes panel-based and freestanding furniture systems and complementary products, such as storage, tables and ergonomic worktools. The company’s seating products include chairs which are ergonomic, seating that can be used in collaborative or casual settings, and specialty seating for specific vertical markets, such as healthcare and education. The company’s technology solutions support group collaboration by integrating furniture and technology. The company’s interior architectural products include full and partial height walls and doors. Among these services are workplace strategy consulting, lease origination services, furniture and asset management and hosted spaces. The Steelcase brand's core customers are organizations, such as corporations, healthcare organizations, colleges/universities and government entities. Steelcase sub-brands include the following: Details, which researches, designs and markets worktools, personal lighting and furniture that provide healthy and productive connections between people, their technology, their workplaces and their work; and Nurture, which is focused on healthcare environments, brings a holistic viewpoint to healthcare environments, and works with patients and healthcare professionals to develop valuable insights into environments that promote healing. Coalesse is a brand of furnishings that is part of the market: homes and offices, meeting rooms and social spaces, private retreats and public places. Turnstone makes it easier for companies to create insight-led places to work using Web-based tools or through its dealer channel. Designtex offers applied surface solutions that enhance environments and is a resource for applied surface knowledge. Designtex products are premium surface materials designed to enhance seating, walls, work stations, floors and ceilings and can provide privacy, way-finding, motivation, and communications. PolyVision is a supplier of ceramic steel surfaces to educational institutions and architectural panels or special applications for commercial or infrastructure applications. Research and Development The company invested $35.9 in research, design and development activities in 2014. Sales and Distribution The company distributes products through various channels, including independent and company-owned dealers, in approximately 800 locations worldwide. Strategy The company’s growth strategy is as follows: continuing to translate its insights into products, applications and experiences that would help the world’s organizations amplify the performance of their people, teams and enterprise and to leverage its global scale. Intellectual Property The company’s trademarks include ‘Steelcase,’ ‘Nurture,’ ‘Coalesse,’ ‘Details,’ ‘Designtex,’ ‘PolyVision’ and ‘Turnstone’. Customers In 2014, the company’s major customer customers included U.S. federal government agencies. History Lionbridge Technologies, Inc. was founded in 1912.
steelcase inc-cl a (GJB:Berlin)
901 44th Street SE
Grand Rapids, MI 49508
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