Geeknet, Inc. operates as an online retailer for the global geek community comprising technology enthusiasts, pop-culture aficionados, and others. The company sells collectibles, apparel, gadgets, electronics, toys and other retail products for technology enthusiasts and general consumers through the Website and certain exclusive products to the company's wholesale channel customers. Some ThinkGeek products are custom made and developed by the company's product development team (GeekLabs). The company offers, in a single Web property, a range of products that are not available in traditional brick-and-mortar stores and by introducing new products to the ThinkGeek audience and fans on a regular basis. The company has wholesale partnerships with brick-and-mortar retailers that allow the company to reach a broader consumer audience and expand its unique brand. The company has established partnerships with certain retail store chains that have locations throughout the United States and Canada. Sales and Marketing The company markets to prospects and customers through all core online marketing channels: email, paid search, affiliate marketing, online display advertising, and social media. Customers The company’s customers are Target, Walmart, Toys 'R' Us, f.y.e., Meijer, Books-A-Million and Hot Topic. Intellectual Property Geeknet, ThinkGeek and their associated logos are some of the company’s trademarks that are used in the United States and in other countries. The company has 3 U.S. patents and 15 registered trademarks. Seasonality The company’s business is highly seasonal, reflecting the general pattern associated with the retail industry of peak sales and earnings during the holiday shopping season. As a result, the company generated a substantial portion of revenue in the fourth quarter, which began on October 1, and ended on December 31. The company generally experiences lower revenue during the other quarters. Competition The company’s competitors include apparel companies such as Threadless and Zazzle; gadget providers such as Brookstone; and sources for unusual gifts such as Etsy, Fab, Jinx, UncommonGoods, and Vat19. History Geeknet, Inc. was founded in 1993. The company was incorporated in California in 1995 and reincorporated in Delaware in 1999. It was formerly known as VA Linux Systems, Inc. and changed its name to VA Software Corporation in 2001 and then to SourceForge, Inc. in 2007. Further, the company changed its name to Geeknet, Inc. in 2009.
(GKNT:Consolidated Issue listed on NASDAQ Global Market)
11216 Waples Mill Road
Fairfax, VA 22030
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