Groupon, Inc. and subsidiaries operate online local commerce marketplaces throughout the world that connect merchants to consumers by offering goods and services at a discount. The company’s operations are organized into three principal segments: North America, which represents the United States and Canada; EMEA, which includes Europe, the Middle East, and Africa; and the remainder of its international operations (Rest of World). Categories The company offers deals on goods and services in three primary categories, such as Local Deals, Groupon Goods, and Groupon Getaways. Local Deals The company’s Local Deals category includes deals with local merchants, deals with national merchants, and local events. The company offers deals for local merchants across multiple subcategories, including food and drink, events and activities, beauty and spa, health and fitness, home and garden and automotive. In the United States, customers could book reservations at selected restaurants through the company’s Website and mobile applications. National merchants also have used the company’s marketplaces as an alternative to traditional marketing and brand advertising. In 2013, the company featured deals from various national merchants across its North American markets, including Starbucks, Gap, Target, Saks, and Sam's Club. In addition to national deals, Freebies, its coupon offering that was launched in 2013, gives customers the ability to access coupons from various retailers. GrouponLive is a partnership with LiveNation whereby the company serves as a local resource for LiveNation events and clients of its global ticketing business, Ticketmaster. Groupon Goods The company’s Groupon Goods category offers customers the ability to find deals on merchandise across multiple product lines, including electronics, sporting goods, jewelry, toys, home, and apparel. The company sells its products directly to customers and serves as the merchant of record, and acts as a third party marketing agent and sells vouchers that could be redeemed for products with a merchant. Groupon Getaways The company, through its Groupon Getaways category, features travel offers, including hotels, airfare, and package deals covering both domestic and international travel. For majority of its travel deals, the customer must contact the merchant directly to make their travel reservation after purchasing the travel voucher from the company. For some of its hotel deals, it takes room reservations directly through its Websites. During 2013, the company began featuring market-rate hotel offers within some of its local commerce marketplaces that customers could reserve at regular room rates if they are unable to find a discounted hotel offer that meets their travel needs. Other The company also offers tools that merchants could use to operate their businesses, which it refers to as its ‘merchant operating system’. These tools include Payments, its credit card payment processing service; and Breadcrumb, its point-of-sale solution. Distribution The company distributes its deals to customers primarily through three channels, such as mobile platform, Websites, and email. Its mobile platform consists of apps and mobile Websites, which it offers on iPhones, iPads, Android, Blackberry, and Windows devices. The company’s emails deliver deals to its subscribers based on their location and personal preferences. Sales and Operations The company’s sales force includes approximately 4,800 merchant sales representatives and sales support staff, who build merchant relationships and provide local expertise. Its North American merchant sales representatives and support staff are primarily based in its offices in Chicago, and its international merchant sales representatives and support staff work from its international offices. Acquisitions In January 2014, the company acquired LivingSocial Korea, Inc., a Korean corporation and holding company of Ticket Monster Inc., an e-commerce company based in the Republic of Korea that connects merchants to consumers by offering goods and services at a discount. In January 2014, the company acquired Ideeli, Inc. (Ideeli), a fashion flash site based in the United States. Ideeli is focused on women's fashion apparel, accessories, and home decor. Strategy Major elements of the company’s strategy include becoming the starting point for mobile commerce; redefining local commerce; improving its local commerce marketplaces; improving the email experience; building out its categories; and globalizing its platforms and processes. Seasonality The company’s offerings experience seasonal buying patterns mirroring that of the larger consumer and e-commerce markets, where demand declines during customary summer vacation periods and increases during the fourth quarter (year ending December 2013) holiday season. Intellectual Property GROUPON, the GROUPON logo and other GROUPON-formative marks are trademarks of the company in the United States or other countries. History The company, a Delaware corporation, was incorporated in January 2008. The company was formerly known as ThePoint.com, Inc. and changed its name to Groupon, Inc. in October 2008.
groupon inc (GRPN:NASDAQ GS)
600 West Chicago Avenue
Chicago, IL 60654
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