Last €91.01 EUR
Change Today -0.082 / -0.09%
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Company Description

Contact Info

Lakeside Drive

Park Royal

London, NW10 7HQ

United Kingdom

Phone: 44 20 8978 6000


Diageo plc engages in producing, distilling, brewing, bottling, packaging, and distributing spirits, beer, wine, and ready to drink beverages. As of June 30, 2013, the company managed its business through five regions: North America; Western Europe; Africa, Eastern Europe and Turkey; Latin America; and Caribbean and Asia Pacific. North America The company sells and markets its products through five operating units: US Spirits and Wine, Diageo Guinness USA, Diageo Chateau & Estate Wines, Diageo Canada and the North American operations of Global Travel. The US Spirits and Wine business, while managed as a single business unit, executes sales and marketing activities through seven divisions. Within the United States, there are two types of regulatory environments for spirits and wine: open states and control states. In open states, companies are permitted to sell spirits directly to independent distributors. In these open states, the company trades through a three-tier distribution system, where the product is initially sold to distributors, who then sell it to on and off trade retailers. In most control states, the company sells its spirits products to state liquor control boards through the bailment warehousing system, and from there to state or agency liquor stores. Five of the US Spirits and Wine divisions conduct activities in open states and two conduct activities in control states. The US Spirits and Wine divisions market the company's collection of spirits and wine brands across the United States. Diageo Guinness USA markets the company’s US beer brands nationally as well as its progressive adult beverages. Beer distribution follows the three-tier open state regulations across the United States. Diageo Chateau & Estate Wines owns, leases and operates wineries in California. In the United States, the majority of the wine is sold through the US Spirits and Wine divisions with the remainder sold through the winery visitors centres and club sales. The Canada business unit distributes the company’s collection of spirits, beer and wine brands across all Canadian territories. The company has some licences to deliver keg beer directly to licensed accounts. The company has consolidated its business in 41 markets (40 states plus Washington DC). Western Europe Western Europe comprises Great Britain, Ireland, Iberia, France, Germany, Benelux, Italy, Nordics, Greece, Switzerland, Austria, the Western European reserve brands, Diageo Guinness Continental Europe, European wines, and the Western European operations of Global Travel. In Great Britain, the company sells and markets its products via three business units: Diageo GB (spirits, beer and ready to drink), Percy Fox & Co (wines) and Justerini & Brooks Retail (private client wines). Products are distributed both through independent wholesalers and directly to the major grocers, convenience and specialist stores. In the on trade, products are sold through the major brewers, multiple retail groups and smaller regional independent brewers and wholesalers. Ireland comprises the Republic of Ireland and northern Ireland. In both territories, the company sells and distributes directly to both the on trade and the off trade (for example, retail shops and wholesalers) through a telesales operation, extensive sales calls to outlets and third party logistics providers. Across the remainder of Western Europe, the company distributes its spirits brands primarily through its own distribution companies, except for France where products are sold through a joint arrangement with Moët Hennessy. In the Nordic countries, the company has sales offices in Sweden, Norway and Denmark. Smirnoff Ice is sold in Nordic countries through Carlsberg. A specialist unit, Diageo Guinness Continental Europe, has been established for the distribution of the company's beer brands in mainland Europe in order to achieve synergies in the marketing and distribution of the Guinness and Kilkenny brands. The distribution of these brands is managed by this specialist unit with particular focus on Germany, Russia and France, which are the largest mainland European beer markets by size


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